# LinkedIn Outlines Easy methods to Run Stay Video Occasions within the App by way of Zoom

Have you ever thought of the potential of reside video occasions on LinkedIn?
It might be price a thought. General video watch time on LinkedIn elevated by 36% in 2024, whereas live video occasions within the app elevated by 15.3% in This fall alone.
The traits level to this being a format that would assist to spice up your attain and engagement. And this week, LinkedIn has offered a new overview of learn how to run your LinkedIn reside video occasions by way of Zoom, linking your Zoom video direct by to the LinkedIn app.
As detailed on this video, you possibly can feed your Zoom reside video by to your LinkedIn reside occasion by getting into the related stream key out of your Zoom data.
You’ll be capable to enter the stream particulars as much as an hour earlier than your scheduled occasion, however LinkedIn recommends creating your stream URL and stream key no before 10 minutes earlier than you go reside.
LinkedIn additionally advises that it’s best to mute your LinkedIn stream display screen, with a view to use the microphone and speaker from Zoom.
You’ll then be capable to share your LinkedIn reside occasion in your firm web page, with the replay made accessible in your LinkedIn occasion web page shortly after ending the stream.
To be clear, the performance to stream by way of Zoom in itself is just not new, as LinkedIn has enabled this connection for a while, nevertheless it’s now offered extra data on greatest practices and processes to facilitate your Zoom/LinkedIn occasion.
It’s a helpful overview of the method, which might make it simpler so that you can arrange your individual LinkedIn reside challenge. Or perhaps you run an inside assembly that might be suited to a LinkedIn occasion for a wider viewers. There’s a spread of how by which this might be used, and with extra companies set as much as facilitate Zoom conferences, the capability to feed that by to LinkedIn is price consideration.
As a way to create a LinkedIn occasion, members and pages must have 150 followers/connections, and a historical past of abiding by LinkedIn’s insurance policies. Your account or firm web page should even be greater than 30 days outdated to qualify.
When you meet all of those provisos, and you’ve got a set-up suited to streaming, it might be one other component to remember.
Andrew Hutchinson