Attempting to get a deal with in your social media efficiency, amid ever shifting algorithms and components of platform focus?

This may assist. Hootsuite not too long ago printed its Social Media Benchmarks report for Q2 2024, which is predicated on 100 social media profiles inside every market vertical, gleaned from Hootsuite’s consumer base.

The complete numbers, introduced for a spread of industries, embrace total impressions, viewers progress charges, engagement charges and posting frequency.

So, on this case, the numbers are the typical over a 30-day interval. So in case you needed to measure your Fb Web page efficiency, you’d simply examine your 30-day stats with these figures.

It’s value underlining that this can be a comparatively small pattern dimension for every phase, with solely 100 profiles used. However that’s nonetheless sufficient to supply a extra particular goal in your sector, primarily based on common efficiency.

Hootsuite’s additionally included Instagram impression stats (once more over 30 days):

In addition to Fb and IG posting frequency numbers, to present you an concept of how a lot content material every sector is producing.

There are, in fact, a spread of things that may play into this, and there are not any definitive, prescriptive goal efficiency numbers to purpose for. However as a comparability, and an summary of what you may count on, these information notes do offer you some measure of what different manufacturers in your class are seeing, and the way they’re reaching these figures.

The sorts of posts you add additionally matter, how participating your copy is, whether or not you’re utilizing video content material, all of those are further issues.  

However the greatest consider all of that is whether or not you’re driving precise gross sales out of your social media exercise.

The entice you may fall into is fishing for engagement, to be able to meet some customary benchmark, however actually, if what you’re doing helps to spice up your backside line, then it’s working in your viewers.

However if you would like some scope on the place different manufacturers are at, this information might assist.

You possibly can take a look at Hootsuite’s full Q2 social benchmarks report right here.