As defined by Google:

“Customers navigate a widening number of digital content material – from textual content to picture to video – they usually select to spend their time within the experiences that really feel most pure and intuitive for them. Working with Ipsos, we have recognized 3 ways to maintain your viewers engaged throughout platforms all through the vacation season.”

Among the many key findings:

• Over half of cell shoppers use Google and YouTube when researching merchandise or manufacturers
• 2 in 5 shoppers say that they get pleasure from exploring Google feeds for purchasing concepts as a result of they’re extra personalised and aligned to their pursuits
• Almost half of shoppers say that they’re extra prone to buy a brand new product or model they see in a video advert

Google recommends that companies look to faucet into these tendencies with advert merchandise like product feeds for Discovery advertisements (at the moment in beta) for enhanced personalization, whereas manufacturers also can generate extra advert variations from their current inventive belongings with its Adverts Inventive Studio device.

Google’s additionally collected a number of the key notes from the Ipsos research into the under graphic.