TikTok has printed a new information for magnificence manufacturers who wish to benefit from their in-app presence, which features a vary of notes on how one can set up your model voice, how one can generate curiosity along with your clips, and additional planning pointers to your TikTok strategy.

And there are some invaluable notes, value trying out for any magnificence enterprise.

As per TikTok:

“Magnificence on TikTok is all about spreading pleasure, showcasing individuality and celebrating everybody. TikTok is a spot to unearth the subsequent large factor in magnificence.”

Certainly, TikTok says that 52% of its customers that come throughout SMB content material within the app have gone on to make a purchase order. Which, mixed with broader magnificence search exercise, presents important alternative for magnificence manufacturers to maximise their leads to the app.

The 27-page information first appears at rising magnificence tendencies within the app, and the way individuals are consuming beauty-related content material. It then goes into how one can set up a model voice along with your in-app presence, and what resonates finest.

The information additionally contains notes on efficient hooks and engagement methods to assist lure your viewers.

Whereas there are additionally planning guides, based mostly on key dates, to help in your outreach.

There are additionally case research examples, with sensible notes on how magnificence manufacturers have maximize their TikTok presence.

Whereas there are additionally tips on how one can use TikTok Adverts Supervisor, CapCut and different instruments to create and refine your content material.

These are some good notes, which can assist in your TikTok planning, and will play a giant position in serving to to construct your model, each within the app and past. And whereas the info right here is restricted to beauty-related companies, there are additionally some extra common notes of recommendation that may apply to most manufacturers trying to make use of TikTok for advertising.

Both manner, when you’re critical about advertising on TikTok, it’s value a glance.

You’ll be able to obtain TikTok’s 2024 Magnificence Playbook right here (by way of e-mail sign-up)