# Analysis Highlights Social Media Utilization Traits in 2024

What are the most recent social media utilization tendencies, and extra importantly, has X change into much less related for U.S. adults?

The crew from Pew Analysis has printed its newest overview of social media utilization, which exhibits that YouTube stays the preferred social media app by far (although defining it as a social app appears like a stretch), whereas Fb and Instagram are additionally properly forward of different apps.

The info relies on a survey of 5,626 U.S. adults, carried out between February 1st and June tenth this yr. Which, after all, is barely a small fraction of whole social media customers, however it’s a broad sufficient pattern measurement to focus on some indicative tendencies, which doubtless level to general utilization.

And as you may see on this chart, whereas the platform previously often called Twitter is in decline, it’s not seeing a large drop-off as but.

As per Pew Analysis:

“YouTube and Fb are the most-widely used on-line platforms. Half of U.S. adults say they use Instagram, and smaller shares use websites or apps comparable to TikTok, LinkedIn, X (previously Twitter) and Snapchat.”

Yep, that’s a fairly succinct abstract, there’s YouTube, Meta’s apps, then everybody else when it comes to common utilization.

The info right here doesn’t measure time spent on every, which might most likely be a extra indicative determine, as reviews counsel that TikTok customers spend for much longer in app than these on, say, Fb. However when it comes to broader utilization, these three stay on prime of the heap, as they’ve since 2018.

Apparently, TikTok utilization hasn’t elevated in Pew’s information over the previous yr (darkish inexperienced line), although Pinterest’s has (gentle inexperienced), which is a worthy level of observe. Linkedin (darkish orange) and WhatsApp (darkish grey) have additionally seen slight jumps, and Reddit as properly (gentle orange), whereas Snapchat (apricot, I assume) utilization has remained regular.

And sure, X has seen a slight decline, although solely slight. It’s not falling away like many appear to anticipate.

The one marker down the underside of the chart is BeReal, which was thrilling for a couple of months.

When it comes to who’s utilizing social platforms, Fb stays well-liked with older customers, whereas TikTok and Snapchat dominate the youngins.

YouTube dominates everybody, although once more, I’m hesitant to incorporate it as a comparability to social apps, as a result of YouTube’s utilization is primarily video viewing, not partaking with others, thus being the “social” components.

Then once more, I assume TikTok is similar, and arguably Instagram, and even Fb lately too, so possibly it ought to be held up towards them. However both method, these are some fascinating insights into broader social app tendencies, and which age teams are most inquisitive about every.  

That might enable you to form your 2025 technique, and make sure you’re current the place you’re viewers is lively.

You possibly can try Pew Analysis’s full “Social Media Truth Sheet” for 2024 right here.