June is Satisfaction month, and TikTok is celebrating with a new group of “Visionary Voices” representatives from the LGBTQIA+ neighborhood, whereas it’s additionally seeking to spotlight LGBTQIA+ owned companies, musicians, and different creators within the app.

First off, on its Satisfaction Month Visionary Voices group, TikTok has chosen 15 creators to spotlight who “encourage, educate, and make an influence” within the app.

As per TikTok:

“Our 2024 LGBTQIA+ TikTok Visionary Voices Checklist acknowledges 15 LGBTQIA+ creators, business disruptors, and small enterprise homeowners who use their platforms to champion the LGBTQIA+ neighborhood. Their vibrant content material not solely captivates audiences worldwide, but in addition educates, advocates, and drives optimistic change on and off of TikTok.”

The group will get elevated publicity within the app, and alternatives to be highlighted on official TikTok channels and dwell streams.

Small companies stay a key focus for TikTok, because it seems to develop its use case, and it’s additionally seeking to additional spotlight LGBTQIA+-owned companies by way of a #ShopWithPride push.

“We’re partnering with our #PrideTok neighborhood to carry immersive content material from creators, and unique must-haves from manufacturers that allow consumers unbox with pleasure! TikTok Store might be internet hosting a first-time in-app shoppable #ShopWithPride marketing campaign that includes LGBTQIA+ owned companies and allies.”

That’ll present one other avenue for TikTok’s Satisfaction Month promotions, with the #ShopWithPride initiative launching within the Store Tab on June 1st.

TikTok may even have a #ForYourPride in-app programming hub within the app, whereas it’s additionally internet hosting a “Satisfaction on LIVE” live-streaming sequence all through the month.

“Satisfaction on Reside will highlight a particular lineup of LGBTQIA+ LIVE creators. The programming might be live-streamed from our @tiktoklive_us account and can characteristic conversations with creators and particular company detailing their journeys on TikTok.”

TikTok’s additionally sponsoring the Gayming Awards’ “Finest LGBTQ Indie Recreation” class, whereas it’s additionally internet hosting a #PrideAnthems playlist on the Sounds web page within the app.

Members of the LGBTQIA+ neighborhood have performed a key function in TikTok’s rise, and as such, it’s necessary for TikTok to reciprocate that assist, which additionally offers the app one other alternative to shine a highlight on particular components of its viewers. Which may assist to make extra customers conscious of the contributions of LGBTQIA+ creators, and develop broader consciousness all through the month.

As such, these are necessary activations, which can assist make TikTok a extra welcoming and inclusive area.

You may learn extra about TikTok’s Satisfaction Month occasions and activations right here.