# Report Appears to be like at Greatest-Performing LinkedIn Publish Varieties for 2025

LinkedIn has turn out to be a a lot greater focus for a lot of manufacturers over the previous yr, with the adjustments at Twitter/X fracturing the skilled social media panorama.

Certainly, LinkedIn has reported will increase in engagement throughout the board, with video, specifically, getting extra consideration within the app.

And should you’re trying to put extra emphasis on LinkedIn, then these new insights from Socialinsider would possibly assist. The crew from Socialinsider carried out an evaluation of 1,000,000 LinkedIn posts, collected from 9,000 LinkedIn firm pages, to get the newest information on common efficiency benchmarks, top-performing submit sorts, follower development charges, and extra.

You possibly can try the complete report right here, however on this submit, we’ll check out the important thing notes.

First off, the info exhibits that carousel posts generate essentially the most engagement, on common, within the app.

As you may see on this chart, in keeping with Socialinsider’s evaluation, carousel posts and doc attachments generate essentially the most engagement, adopted by video posts.

Although that does battle with what LinkedIn itself has reported. LinkedIn not too long ago shared that video content material generates 1.4x extra engagement than different codecs, and that’s based mostly on the entire efficiency information, versus this extra restricted pattern. However that may additionally embody private pages. Socialinsider’s information pool solely consists of firm pages, which could possibly be a related consideration right here.

The information additionally reinforces comparable findings from Metricool, which additionally discovered that video and carousel posts generate essentially the most engagement.

LinkedIn additionally discovered that carousel posts generate essentially the most likes:

Whereas polls drive essentially the most impressions:

So if you wish to maximize your LinkedIn efficiency, carousels, doc posts and movies must be in your agenda.

After all, that is additionally relative to what you submit, and the relevance of every replace to your viewers, it’s not so simple as posting these kind of updates and watching the likes roll in. However in alignment together with your broader content material technique, these are the codecs which are most definitely to resonate with the LinkedIn viewers, and enable you to maximize your efforts.

Socialinsider additionally notes that smaller pages are seeing vital follower development, whereas picture and hyperlink posts stay the most typical firm web page submit kind.

I might think about that picture posts have turn out to be extra fashionable over the previous yr, after LinkedIn made a change to its hyperlink preview format, which now implies that natural posts within the app get a a lot smaller preview picture, whereas promoted posts get the full-width picture.

The bigger picture stands out in-feed, and a few firm pages have reverted to posting a picture submit, with the hyperlink within the first remark. There’s no clear greatest apply method on this, by way of relative efficiency, however I might hazard a guess that this is the reason picture posts are on the rise.

There are extra insights in Socialinsider’s full report, which supplies extra in-depth evaluation of every facet.

You possibly can try the complete report right here.