# Analysis Highlights Social Media Utilization Traits in 2024

What are the most recent social media utilization traits, and extra importantly, has X grow to be much less related for U.S. adults?

The crew from Pew Analysis has revealed its newest overview of social media utilization, which reveals that YouTube stays the preferred social media app by far (although defining it as a social app seems like a stretch), whereas Fb and Instagram are additionally effectively forward of different apps.

The info relies on a survey of 5,626 U.S. adults, performed between February 1st and June tenth this 12 months. Which, in fact, is barely a small fraction of whole social media customers, however it’s a broad sufficient pattern dimension to focus on some indicative traits, which probably level to total utilization.

And as you may see on this chart, whereas the platform previously generally known as Twitter is in decline, it’s not seeing an enormous drop-off as but.

As per Pew Analysis:

“YouTube and Fb are the most-widely used on-line platforms. Half of U.S. adults say they use Instagram, and smaller shares use websites or apps reminiscent of TikTok, LinkedIn, X (previously Twitter) and Snapchat.”

Yep, that’s a reasonably succinct abstract, there’s YouTube, Meta’s apps, then everybody else by way of common utilization.

The info right here doesn’t measure time spent on every, which might most likely be a extra indicative determine, as experiences counsel that TikTok customers spend for much longer in app than these on, say, Fb. However by way of broader utilization, these three stay on prime of the heap, as they’ve since 2018.

Apparently, TikTok utilization hasn’t elevated in Pew’s knowledge over the previous 12 months (darkish inexperienced line), although Pinterest’s has (mild inexperienced), which is a worthy level of word. Linkedin (darkish orange) and WhatsApp (darkish grey) have additionally seen slight jumps, and Reddit as effectively (mild orange), whereas Snapchat (apricot, I assume) utilization has remained regular.

And sure, X has seen a slight decline, although solely slight. It’s not falling away like many appear to anticipate.

The one marker down the underside of the chart is BeReal, which was thrilling for a number of months.

When it comes to who’s utilizing social platforms, Fb stays well-liked with older customers, whereas TikTok and Snapchat dominate the youngins.

YouTube dominates everybody, although once more, I’m hesitant to incorporate it as a comparability to social apps, as a result of YouTube’s utilization is primarily video viewing, not partaking with others, thus being the “social” components.

Then once more, I assume TikTok is similar, and arguably Instagram, and even Fb lately too, so perhaps it ought to be held up towards them. However both method, these are some fascinating insights into broader social app traits, and which age teams are most keen on every.  

That might enable you to form your 2025 technique, and make sure you’re current the place you’re viewers is lively.

You’ll be able to take a look at Pew Analysis’s full “Social Media Truth Sheet” for 2024 right here.