Quickly, that might be an possibility, with the previously short-form video app experimenting with a brand new 15-minute add possibility, extending on the present 10-minute video restrict.

As you possibly can see on this notification, posted by social media professional Matt Navarra, some customers are actually being knowledgeable that they will add 15-minute clips.

Which is a major enlargement, and represents one other threshold in TikTok’s ongoing improvement.

TikTok’s authentic time restrict per clip was 15 seconds, earlier than it prolonged that to 60 seconds, masking a wider vary of makes use of. It then revised it once more to 3 minutes, then 5 minutes, earlier than going to 10 minutes in 2022, which disappeared from the app as a direct possibility earlier this 12 months, however remains to be out there when importing a clip (versus recording).

And shortly, that’ll seemingly rise to fifteen minutes per clip, although a query stays as as to whether customers truly need to watch longer movies in-stream.

I imply, the logic from TikTok’s perspective is evident, with longer movies rising time spent in-app, and offering extra potential for mid-roll adverts, and so on.

Perhaps it really works, and it’s also value noting that Douyin, the Chinese language model of the app, expanded its add restrict to half-hour per clip final 12 months.

You’d assume, then, that Douyin has seen good response, therefore the enlargement on TikTok. And with that being the case, we may be seeing 30-minute TikTok uploads someday within the close to future.

We’ve requested TikTok for more information on this take a look at, and whether or not it’s being rolled out to all customers. We’ll replace this submit if/once we hear again.