As you possibly can see in these screenshots, shared by app researcher Alessandro Paluzzi, the brand new course of would allow you so as to add a birthday impact to your profile picture, which might let others know that you just’re celebrating – and supply comparable perform to how we’ve all outsourced our birthday reminders to Fb.

Which is perhaps the purpose. As Fb turns into much less fashionable with youthful customers, Meta could also be trying to preserve that performance throughout one other app, whereas additionally including one more reason for extra interplay and engagement.

And Instagram already has your birthday information, because it made all customers enter their birthdate again in 2021, as a part of a push to cease underage customers from accessing the app.

It is sensible, then, so as to add it in, which may broaden the utility of the platform, whereas additionally offering one other manner for IG to showcase its visible results instruments.

And other people do like birthday celebration instruments. That was made evident lately, amid backlash to Twitter seemingly eradicating its birthday balloons function – which it hadn’t truly eliminated, however was inactive for a interval because of a back-end error.

So, perhaps it’s a factor, and perhaps it might probably assist Instagram enhance interplay, and supply a further spark of pleasure within the app.