# YouTube Shares Tips about Tips on how to Convert Lengthy-Type Content material into Shorts

Trying to get into YouTube Shorts, however solely have long-form content material?

YouTube’s eager to assist, as a result of Shorts at the moment are driving much more engagement within the app, and as such, feeding in additional short-form content material is prone to be a win, each for YouTube and for creators.

Over on the YouTube weblog, it’s shared a brand new overview of key suggestions on the way to repurpose your long-form content material into Shorts.

YouTube’s key suggestions embody:

• Revisit your content material and pinpoint the important thing “hook” of every, which ought to then be the main focus of your Brief. YouTube suggests beginning with “a query, a shocking reality, or a visually fascinating second.”
• Contemplate Shorts as a preview of your longer clips, by highlighting the most effective bits (although YouTube additionally notes that your Shorts must also stand on their very own too).
• Deal with single, actionable pointers out of your longer movies.
• Excessive-energy visuals, demonstrations, and beautiful surroundings can convert higher to brief clips.
• YouTube additionally means that manufacturers ought to preserve constant branding parts and colours to solidify that affiliation.
• Add captions and textual content overlays to enhance accessibility, and spotlight key factors.
• Experiment with pace changes to create dynamic results
• Incorporate trending music or sound results.
• Get to the purpose shortly to keep up viewer consideration, and retention.
• Finish with a Name to Motion that encourages additional engagement along with your content material or channel

YouTube additionally recommends that creators check out completely different codecs for his or her Shorts to see what resonates with their viewers, whereas additionally utilizing analytics to measure response to your clips.

You may take a look at trending Shorts to get concepts on what to attempt, whereas it could even be price watching opponents to see what they’re doing to attach with comparable audiences. You may additionally think about testing what’s trending on TikTok at any given time, due to the similarity between the 2 choices.

Lastly, YouTube says that creators ought to reply to feedback and work together with viewers to maximise engagement.

Most of those are suggestions that you simply had been already conscious of to a point, however they might additionally set off some new concepts in your Shorts content material, and new methods that you could join with Shorts viewers.

And once more, with Shorts now driving over 70 billion each day views, it’s price contemplating as a way to develop your model and/or channel.

You may take a look at YouTube’s full overview of Shorts suggestions right here.