# YouTube Shares its High Advert Campaigns of 2024

Seeking to enhance your YouTube advertisements method in 2024?

This can assist. This week, YouTube has shared an summary of its greatest performing advertisements of 2024, based mostly on a rage of viewers response and engagement metrics.

Although this time round, it’s added one other evaluation ingredient.

As per YouTube:

“This yr, we had Gemini assist us out by analyzing over 13,000 of this yr’s most profitable advertisements from all over the world to study what actually makes them stand out from the pack.”

I’m not completely positive what Google’s AI software goes to have the ability to say about every advert, and the important thing tendencies inside inventive parts. However seemingly, that’s given YouTube one other angle of evaluation, with a view to assist its group detect and measure the highest advertisements for the yr.

So what did YouTube and Gemini choose as the large winners?

First off, YouTube has recognized this four-minute lengthy advert from Volvo as worthy of observe, because it bucks trade and common utilization norms by offering longer, extra in-depth storytelling.

YouTube says that that is reflective of YouTube being the house of each lengthy and quick type content material (in Shorts), and that this extra in-depth method could be simply as resonant with customers. If you will get your storytelling proper.

YouTube says that Louis Vuitton additionally noticed success with an 11-minute dialog between its style director and actor Emma Stone, which generated 20% greater watch time than the trade common.

In fact, having Emma Stone concerned would have achieved loads of the heavy lifting on this respect. However the level right here is that not every little thing must be short-form, as folks will take note of longer content material, when it’s achieved proper.

Additionally on the celebrity-led entrance, YouTube has highlighted this Tremendous Bowl advert from CeraVe.

YouTube additionally says that many manufacturers noticed success with influencer-led campaigns.

As per YouTube:

“Based on Gemini, creator-driven advertisements typically use interactive parts and lo-fi manufacturing to attach with their viewers on a basic degree. And that connection builds belief: 98% of viewers say they belief YouTube creators greater than creators on different social media platforms. By leveraging this rapport, manufacturers can construct affinity with new audiences.”

Creator partnerships have varied credibility and artistic advantages, and YouTube notes that this method labored for a broad vary of manufacturers in 2024.

YouTube additionally experiences that manufacturers tapped into established fandoms to attach with audiences this yr.

“Coke appealed to Ok-pop stans; Sephora provided tricks to Coachella attendees; NFL tapped into the fervent following of The Sims; Sony joined forces with creators to advertise the brand new Venom film, whereas McDonald’s created its very personal anime.”

Linking into these massive, and influential fanbases helped to spice up model consciousness, and create a constructive affiliation with these audiences.

Very like utilizing celebrities, nevertheless, not all manufacturers will have the ability to do what the large gamers can on this respect. Besides, it may very well be one other consideration in your advert method.

These are some fascinating pointers, with YouTube additional noting that the manufacturers that experimented with type, and embraced inventive storytelling, noticed the most effective outcomes.

Which isn’t overly prescriptive. Saying one thing like “assume creatively” shouldn’t be wholly actionable recommendation. However with extra instruments than ever at your disposal to discover completely different approaches, you now have extra methods to lean into various storytelling methods to broaden your model and advertising method.

Although I might observe that storytelling, and sustaining that because the core focus, stays key in all of those campaigns.

You possibly can try YouTube’s full op advertisements overview right here.