Certainly, engagement with sports activities content material is rising quick on the platform, with just about all main sports activities seeing will increase in exercise over the previous 12 months.

With this in thoughts, TikTok has revealed a brand new report on the newest sports activities tendencies, and the way manufacturers can faucet into these shifts, with tips about content material choices, advert instruments, and different notes that can assist you hyperlink into sports activities dialogue within the app.

You may obtain the total report right here, however on this publish, we’ll check out a few of the key notes.

First off, TikTok supplies an summary of the sorts of sports activities movies which are rising in recognition within the app, together with trick photographs, behind-the-scenes content material, and highlights.

Every overview consists of notes on how manufacturers can faucet into these tendencies, which supplies clear route on what TikTok’s sports activities followers are searching for within the app.

The report additionally consists of extra particular notes on advert marketing campaign choices and instruments, which might assist to higher align your branding efforts with related conversations.

Whereas there are additionally extra particular tips on the sorts of content material that sports activities followers wish to see, which may very well be one other information observe to your content material route.

There are some useful insights right here, and in case you’re trying to join with sports activities followers within the app, it’s price downloading the information, and trying out the important thing pattern notes, as highlighted by TikTok’s group.

You may obtain TikTok’s full sports activities pattern report right here.