It’s that point as soon as once more, when Microsoft tells us that LinkedIn noticed “document ranges of engagement” in the latest reporting interval, whereas providing no additional perception and/or qualification of that declare, and now we have to simply settle for it and transfer on.

Lo and behold:

Why is that not a shock?

As a result of Microsoft at all times experiences “document ranges” of LinkedIn engagement, and has achieved since 2018.

“Actually?”

Sure, actually. Right here’s a full observe of LinkedIn’s “document engagement” updates:

• In October 2018, Microsoft reported document ranges of engagement and LinkedIn classes development of 34%
• In January 2019, LinkedIn classes rose 30% with document ranges of engagement
• In April 2019, LinkedIn noticed 24% classes development, with document ranges of engagement
• July 2019 – classes up 22%, document ranges of engagement
• October 2019 – classes up 22%, document ranges of engagement and job postings
• January 2020 – classes up 25%, document ranges of engagement
• April 2020 – classes up 26%, with document ranges of engagement
• July 2020 – LinkedIn classes grew 20% (no point out of document engagement this time round)
• October 2020 – classes up 31% with document ranges of engagement
• February 2021 – classes up 30%, document ranges of engagement
• April 2021 – classes up 29%, document engagement
• July 2021 – classes up 30%, document engagement
• October 2021 – classes up 19%, document engagement
• January 2022 – classes up 22%, document engagement
• April 2022 – classes up 22%, document engagement
• October 2022 – classes up 24% with document engagement
• January 2023 – classes up 18% with document engagement
• April 2023 – classes up 15% with document engagement
• July 2023 – classes up 12% with document engagement
• October 2023 – classes up 12% with document engagement
• January 2024 – classes up 12% with document engagement

After which in the present day’s end result, an extra 11% development in classes, with “document engagement”.

So one time, in July 2020, LinkedIn didn’t report “document engagement”, however in each different replace, for occurring six years, LinkedIn has continued to see new document highs in in-stream interplay, in line with Microsoft’s monitoring.

“Is that even attainable?”

I don’t know, possibly. If you happen to preserve including new customers, then total exercise would ideally additionally proceed to rise, and LinkedIn has stored including new members over this era.

In truth, the platform now claims to have over a billion members worldwide:

However there’s additionally a distinction between “members” and “customers”, and whereas LinkedIn might have much more individuals signing up, that doesn’t essentially imply that they’re utilizing the app, and it definitely doesn’t imply that they’re coming again day-after-day.

I even have questions on this aspect, contemplating that LinkedIn shut down its Chinese language enterprise in Could final yr, which ought to have seen its member depend cut back by round 60 million. But it surely didn’t.

That would make sense, I suppose, if LinkedIn had been counting cumulative profiles created, even when they’re then deleted at a later stage. However that’s additionally probably not indicative of something.

The platform previously referred to as Twitter, for instance, claims to be internet hosting over 1.5 billion dormant profiles. Which, if it used LinkedIn’s reporting logic, would imply that X may declare to have over 2 billion “members”. But when these customers usually are not lively, then it doesn’t actually matter, proper?

Regardless, LinkedIn is seeing “document ranges” of engagement, whereas its total income is up 10%, pushed, Microsoft says, by “all traces of the enterprise”.

Don’t ask questions, there are not any specifics right here. LinkedIn’s simply doing good.

[Thumbs up emoji]

You may try Microsoft’s Q3 2024 report right here.