With the 2024 European Parliamentary Elections quick approaching (June 6 to 9, 2024), YouTube has outlined its newest measures to counter potential misinformation, and be certain that voters are well-informed as they head to the polls.

And the measures might be a precursor to what we will anticipate to see for the upcoming U.S. election, with enhanced instruments and processes designed to facilitate extra correct info move.

First off, YouTube’s including new info panels that can direct customers within the EU to Google’s “the right way to vote” and “the right way to register to vote” options.

As you’ll be able to see within the second screenshot above, YouTube will even now direct viewers in direction of official data on candidates after they conduct a search utilizing their title, whereas it should additionally show reminders of the place and the right way to vote within the ultimate weeks of the marketing campaign.

The final picture above reveals a brand new election day message that will likely be exhibited to EU customers on movies associated to the EU elections.

YouTube will even show dwell outcomes on the principle web page of the web site and app, sourced from official suppliers.

When it comes to moderation, YouTube says that its international workforce of reviewers has been working for months to get forward of rising points and developments that would influence the EU elections, whereas it’ll even be making use of superior machine studying methods to detect potential points.

YouTube additionally highlights its new AI disclosure guidelines, which can assist to focus on and deter artificial content material.

Together, these measures ought to assist to supply extra transparency, and preserve YouTube customers knowledgeable within the election interval. However dangerous actors will likely be making an attempt to affect folks, with AI, particularly, anticipated to see an increase in utilization this yr.

As such, the EU elections will allow YouTube to check its capability to fight, which can then allow it to enact extra processes forward of future polls.