As per YouTube:

“As with earlier years, AdBlitz continues to supply viewers with a central vacation spot to observe and share the yr’s greatest adverts earlier than, throughout and after the sport. The way in which we eat content material continues to turn into extra dynamic as viewers shift away from linear TV into streaming. That is most evident with the most important moments of the yr just like the Tremendous Bowl. In line with comScore, final yr, throughout Tremendous Bowl LVI, YouTube reached 77% of adults with a Tremendous Bowl advert vs. 72% on TV.”

Certainly, YouTube’s reputation amongst youthful audiences, specifically, has made it an important consideration for expanded promotion, and its AdBlitz hub supplies a robust showcase, which not solely allows extra folks to have interaction with all the related activations, but in addition assist manufacturers develop their attain.

“Final yr, Hyundai, the automotive firm, ran a month-long AdBlitz marketing campaign within the weeks main as much as and following the Huge Sport, producing greater than 247 million impressions. In distinction to earlier years when the model invested closely in TV adverts all through the sport itself, Hyundai discovered success by going digital-first throughout the Tremendous Bowl.”

For entrepreneurs, AdBlitz supplies a useful compilation of the most recent advert approaches, from the most important manufacturers, which exhibits how they’re trying to faucet into the most recent tendencies and behaviors.

And whereas not each model can afford Hollywood movie-type budgets for his or her advert pushes, it may be a great way to be taught what works, which might encourage your considering – to your Tremendous Bowl tie-in campaigns and past.

Or, it’s only a cool assortment of a number of the finest promotions and campaigns.

You’ll be able to try YouTube’s up to date AdBlitz hub, which already consists of a number of 2023 promotions, and the highest performers from final yr, right here.