YouTube’s adding more new metrics to help improve the performance of your channel, with specific insight into the elements of each video that are maximizing audience engagement, via improved retention stats.

Last year, YouTube introduced new audience retention data for video clips, which show where viewers are interacting and drifting off during playback and may be used to better your content strategy.

YouTube Audience Retention

In order to improve in the future, YouTube will include more comparison data and segment-specific stats in its videos.

You’ll have a simple method to compare the success of your clips starting with the new ‘normal’ retention comparison line in the chart, which illustrates how well your channel maintains visitors on a regular basis.

YouTube audience retention

Thanks to the new gray line, it’s simple to see where viewer drop-offs occur in films of similar length. This offers you a better understanding of how your films are performing in comparison to one another. YouTube wants to expand the ‘Typical’ line in the future to include video performances from other, similar channels, though that feature is still in the works.

YouTube may also include comparison charts for other areas, such as the “Intro,” “Top Moments,” “Spikes,” and “Dips.”

YouTube audience retention stats

You’ll be able to discover which movies are excelling or failing in each of these categories by comparing the new retention insights data to prior performance measures, allowing you to focus even more on the vital components of your films that appeal to viewers.

In addition, YouTube has added Chapters to the chart, allowing you to identify which portions of your video are generating the greatest interest and retention.

YouTube retention data

That’s important, because YouTube’s looking to add more chapters across the board, with the implementation of auto-chapters, which will eventually help the platform provide more guidance, and search capacity, for video clips.

YouTube chapters

As a result, chapter performance may become a considerably more important factor, especially if parent company Google starts include chapters in search results. For example, you could see that a large percentage of viewers are just interested in one element of your video, which may motivate you to delve further into that component or minimize the amount of extra material in your movie. You’ll be able to see this using this new chart.

These are valuable insights that may assist you in better defining your video content strategy by providing more detailed information on viewer behavior. You’ll have a better idea of why some characteristics, such as views, are rising and how to make future videos more engaging.

At the least, it’ll definitely be worth experimenting with. You can learn more about YouTube’s latest metric updates here.