YouTube’s attempting one other technique to combine extra social platform sort parts, this time by a new Group Areas take a look at, which allows channel followers to interact and work together by way of textual content posts.

As you possibly can see on this instance, posted by influencer advertising professional Lindsey Gamble, YouTube’s new Group Areas, which are actually out there on chosen creator profiles, present a devoted area for followers to view textual content updates from the creator, whereas additionally sharing their very own posts.

The characteristic is an extension of YouTube’s Group Posts, which allows creators to publish textual content updates in a devoted stream.

YouTube made Group Posts out there to all channels in June final yr, offering one other means for creators to work together with their followers.

And now, it’s trying to get followers concerned in the identical, which is able to facilitate extra engagement and interplay inside the app.

Which is attention-grabbing, contemplating YouTube’s altering relationship with social media-like parts.

YouTube has de-emphasized video feedback over time, as a result of generally poisonous nature of responses, which was arguably its most social factor. However on the similar time, it’s additionally sought to reinforce engagement inside channel communities, by way of Group Posts, which seemingly facilitates extra constructive engagement.

This new growth is one other step in that route, switching the interactive parts to a different a part of the app, which might be extra helpful for constructing group, and will make YouTube a extra social app.

And for creators, that might be a helpful consideration, in partaking with followers, and constructing connections within the app. The capability for followers to publish, and for creators to reply, might be an enormous replace, driving extra connection by way of YouTube clips.

YouTube’s at present testing Group Areas with chosen creators, with a view to a broader growth in future.