Social Media

# YouTube Assessments Engagement Leaderboard for Livestreams

YouTube’s attempting out a brand new approach to encourage livestream engagement, this time by way of gamification, with an engagement leaderboard to be displayed inside some dwell streams.

YouTube gaming comment leaderboard

As you’ll be able to see on this instance, displayed on the EXPOSUREEE YouTube channel, the brand new leaderboard will checklist your most engaged livestream viewers, ranked by XP, which pertains to what number of feedback, Tremendous Chat, Tremendous Stickers, and/or items that every viewer has submitted throughout a stream.

As defined by YouTube:

Viewers earn factors for participating with streams and can see a crown icon on the prime of the chat with the factors they’ve earned from participating on the creator’s dwell streams. Once they click on on the crown icon, they’ll be taken to the leaderboard to see the highest 50 most engaged viewers on that channel.”

The highest three most-engaged viewers will get a badge that’ll seem subsequent to their identify on livestreams, which might assist them get seen by the creator in the course of the stream.

It’s a reasonably easy approach to increase livestream engagement, by including a gaming-like ingredient to how viewers are displayed. And on condition that the overwhelming majority of YouTube livestreams are gaming associated, it is smart that this might work with the viewers for such, tapping into that aggressive ingredient so as to immediate extra viewers into motion.

Which is sweet for YouTube, in that it’ll drive extra interplay, in addition to purchases of its add-on chat options, and good for creators, in that they’ll additionally get a minimize of any of these add-on purchases.

It simply appears a bit of low cost, proper? Like, this “rating” makes no distinction, there’s no purpose for folks to compete on such, aside from perhaps getting the eye of the streamers.

Nevertheless it’ll work, so…

YouTube says that it’s launching this as an experiment “with a small group of viewers,” whereas viewers will have the ability to choose out of showing within the leaderboard in the event that they select.


Andrew Hutchinson
Content material and Social Media Supervisor

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