YouTube Outlines Creator Monetization Additions as YouTube Partner Program Hits 2 Million Participants
YouTube’s Partner Program, its monetization framework for creators, has reached a new milestone of 2 million participants, and to mark the occasion, the platform has published an updated visualization of the evolution of YPP, which continues to grow in line with the platform’s increasing creator focus.
As outlined by YouTube:
“We created the YouTube Partner Scheme (YPP) more than fourteen years ago, a first-of-its-kind open monetization program that allowed anybody who met the requirements to join and start earning money right away. Members of the YPP may generate money and earn a livelihood off of their YouTube video via the use of ten different monetization options (and we’re always introducing more), ranging from advertising income to selling products. More than $30 billion has been paid to creators, artists, and media firms over the previous three years.”
Aside from that, YouTube asserts that its monetization scheme has resulted in the development of new employment as well as improved economic consequences for users.
“Just in the United States, YouTube’s creative ecosystem supported the equivalent of 345,000 full-time employment in the first quarter of 2019. This also means that high-quality material on everything from how to replace a garage door to music videos to lectures on advanced physics is now available for free to audiences all around the world, regardless of location.”
To be sure, YouTube is always developing new revenue mechanisms, such as paid sticker kinds to contribute to content producers, ‘Super Thanks,’ a new sort of paid recognition, and its new $100 million Shorts financing initiative.
And, as the rivalry for creative talent heats up, and as all platforms strive to give additional revenue possibilities, YouTube will need to continue to improve its capabilities in order to stay ahead of the competition and remain competitive.
Listed below is a historical summary of how the platform’s creator monetization options have changed over time.
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