“Facebook Announces New Deals to Enable Gaming Streamers to Include Popular Music in Their Broadcasts”
This could be a big update in Facebook’s ongoing push to recruit more gaming streamers. Today, The Social Network has announced that its established new arrangements with various music publishers which will enable Facebook Gaming streamers to play popular music within their streams.
As explained by Facebook:
We announced the introduction of music in Facebook Gaming last year. Our testing with our Partner Creators has continued since then to guarantee that they are allowed to include an extensive selection of popular music without fear of being removed from their streams. We’ve learnt a lot and made some changes as a result of this experience. And now, we’re thrilled to be able to provide even more artists with access to music.”
Specifically, all Partner and Level Up Creators will now be allowed to play background music during their game livestreams on Facebook Gaming, with Facebook effectively licensing the music on their behalf under the new agreements.
We’re not talking about elevator music here. Creators can include popular music in their Facebook Gaming livestreams to get their audiences hyped because we’ve negotiated deals with hundreds of music labels and publishers, including Universal Music Group, Warner Music Group, Sony Music Entertainment, Kobalt Music Group, BMG, Merlin, and many others.
While video hosting sites such as YouTube and Twitch already offer copyright-free music for use in films and broadcasts, Facebook’s new agreement allows you to add virtually any tune you want without worry of your stream being taken down for violating copyright laws.
However, this does not apply to all streams across all of Facebook’s applications. If you are streaming a game, for example, Instagram has limitations on the use of music in IG Live, which may cause your broadcast to be stopped. This new update only applies to gaming streams and the usage of music in the backdrop of your live broadcasts.
It also excludes broadcasts in which music is the primary emphasis, such as a radio program delivered through a gaming stream. That is still not permitted, and if Facebook discovers it, the account will be terminated.
Facebook also mentions that certain songs will be inaccessible for the time being, including:
“However, they are infrequent, and we are always striving to increase the quantity of music that is accessible for usage. If you happen to come across a prohibited music, we’ll display an in-product notice that specifies the artist and track title. That way, you may make adjustments to your playlist to prevent disruptions in the future.”
To celebrate the announcement, Facebook’s also hosting a series of celebrity DJ streams, paired with select gaming creators.
It’s an interesting update, which could provide a level of differentiation for Facebook’s Gaming platform, which has seen increased interest of late.
Last October, StreamLabs reported that Facebook Gaming surpassed 1 billion hours watched for the first time, which still leaves it a long way behind the leaders in the space, but is a significant jump in performance.
If Facebook can attract more gaming streamers to the platform, it will be able to grow its gaming audience, and as the company strives to dominate the rapidly evolving virtual reality space, it will be better positioned to take a larger share of the gaming market, generating yet another revenue stream.
The extent to which the ability to play music more freely in your streams will have an impact is difficult to predict, but if streamers feel more free to broadcast how they want, that could be a valuable addition, and it could provide more impetus to bring more streamers over to Facebook’s Gaming platform instead, which is currently underdeveloped.
You can read more about the Facebook Gaming music update here.
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