Social Media

# AI Ideas for Social Media Entrepreneurs

AI Ideas for Social Media Entrepreneurs

Prefer it or hate it, AI is right here to remain, and as such, social media entrepreneurs have to even be doing what they’ll to grasp, and probably combine generative AI processes into their workflow, with the intention to each optimize their time and to keep up a reference to the newest shifts.

Generative AI took an enormous leap in 2023 and is ready to grow to be much more embedded in lots of professions all through this 12 months. And whereas I personally don’t see AI as a changing know-how, in a position to do the duty of people wholesale, there are clearly many areas the place it may present profit.

So how can social media entrepreneurs make the most of generative AI instruments, and the way ought to they give the impression of being to combine AI-created content material into their course of?

Listed here are some ideas:

Background era

For my part, most wholly AI-generated visuals don’t look that nice.

They’re barely off, they’re not fairly what they need to be, or generally they give the impression of being realer than actual, and veer into uncanny valley territory.

The uncanny valley is the speculation that people are internally triggered by creations that look near human, however aren’t fairly proper. Because of this, there’s an inherent response, which makes us uncomfortable, which concerningly additionally means that someplace in our evolution, there have been probably issues that seemed human however weren’t, embedding this sense into our protecting response.

That’s to not say that each one AI-generated photographs look dangerous, or cross into this space. Certainly, some look superb, and the know-how continues to enhance day by day. However from a advertising and marketing perspective, I’d counsel that essentially the most highly effective utilization of generated photographs is for backgrounds and positioning your merchandise inside completely different scenes.

You are able to do this inside Dall-E, whereas Meta can be experimenting with background era choices in its marketing campaign creation instruments.

Meta AI ad tools
Retrieved from Meta on Could 12, 2023
 

By creating alternate backgrounds for product visuals, social media marketer can create a spread of iterations for every product stemming from a single product picture. The product itself stays untouched, and because it’s the main target of the picture, there’s much less emphasis on potential glitches in your AI backgrounds (which you can too edit out you probably have the technical chops).

Generated backgrounds may help you create extra standout visuals, in a spread of kinds, with out spending an excessive amount of on customized graphics.

Social put up concepts

Top-of-the-line methods to make use of ChatGPT, and different generative AI textual content instruments, is summarizing content material into social posts, in alignment with platform greatest practices.

Analysis means that platform algorithms (and/or customers) are likely to favor shorter posts in-stream. For instance, the optimum size for a Fb put up is 25 to 55 characters, as a result of past that, your put up might be truncated within the app, and hidden behind a “See extra” immediate. The identical on LinkedIn, which cuts off posts at 140 characters. After all, some folks will nonetheless faucet by way of to learn the total replace, however behavioral analysis means that retaining posts inside that preliminary put up threshold will assist to enhance efficiency.

ChatGPT may help social media entrepreneurs summarize posts to allow them to experiment with updates to search out those which are extra engaging to readers.

You may ask ChatGPT to summarize a put up, or key factors, into the character restrict that you simply select. By feeding it related examples, you can too push it to check out completely different communication kinds, to create its instance as a “hook” or to copy your normal put up model.

Paste in a spread of examples of posts that you simply like, then ask ChatGPT to create your replace in the identical model, and with experimentation, you could possibly enhance the efficiency of your social posts, based mostly on personalized generative AI outputs.

As a bonus, right here’s an summary of how one can get ChatGPT to create content material in a extra appropriate model voice for what you are promoting.

Producing advert artistic

Just like posts, generative AI instruments are additionally well-placed to give you advert artistic that works, based mostly on examples of adverts which are driving outcomes.

In an effort to do that, you possibly can enter in examples of advert textual content that’s already working for different manufacturers.

The place do you discover that?

One place can be TikTok’s “High Advertisements” library, which offers an summary of the top-performing adverts in varied trade niches.

TikTok tips 2024
Retrieved from TikTok on January 04, 2024
 

Discover the highest performers in your sector, select the examples that you simply like, then you possibly can enter within the caption textual content, or the total script of every advert, and ask ChatGPT to copy that model in your content material.

Meta’s additionally trying to immediately combine this identical performance, with its “Textual content Variation” device, which is educated on Meta adverts.

Meta AI ad tools
Retrieved from Meta on Could 12, 2023
 

TikTok additionally has its personal “Advert Script Generator”, whereas LinkedIn has “Copy Strategies” powered by OpenAI.

Such instruments are going to grow to be extra available inside all advert creation platforms, and with the capability to generate an countless quantity of advert textual content variations, based mostly on present adverts in every system, it might be a great way to give you better-performing advert artistic.

AI for search engine optimization

search engine optimization is a extremely technical course of, and technical processes like this, which require quite a lot of particular data, are set to be disrupted by generative AI instruments, which might do quite a lot of the heavy lifting on this respect.

Utilizing the precise prompts, generative AI instruments can give you related key phrases in your area of interest, content material and title concepts, meta descriptions for articles, weblog put up ideas, and extra.

It’ll even produce its outcomes in desk kind when you like, making it simpler so that you can assemble your search engine optimization method, from preliminary goal phrases to long-tail queries.

I’d, nevertheless, be cautious about placing an excessive amount of reliance on these instruments for the entire strategy of content material creation, as they have a tendency to “hallucinate,” and when you’re not cautious, you might find yourself sharing incorrect info.

Of you might find yourself posting ChatGPT error messages in your product textual content, like these numbnuts:

Amazon AI description example
Retrieved from Ars Technica on January 16, 2024
 

Yeah, that’s fairly embarrassing, and it underlines the truth that these instruments should not replacements for actual, human experience.

It’s good to truly know what you need the system to provide, and having that pre-established data is absolutely the important thing to maximizing your generative AI outputs.

However for search engine optimization functions, which require quite a lot of particular key phrases and technical placement, they’ll undoubtedly be useful. Simply make sure that you additionally hold people, those who’ll truly be studying your content material, in thoughts as you go about constructing your search engine optimization course of.

There’s a spread of ways in which you need to use generative AI instruments to enrich your content material course of, and with the precise prompts and processes, they are often extraordinarily helpful for sure duties.

Simply be sure to don’t put an excessive amount of belief in what the robots let you know, and hold your audience in thoughts at each flip, and it’s best to have the ability to make use of them successfully inside your technique.  

Bonus: You may study extra in regards to the fundamentals of generative AI with this LinkedIn Studying course.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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