# X Touts Report Excessive Utilization on Election Day

The U.S. Election is over, with former President Donald Trump profitable a second time period in workplace after a divisive and emotion-charged marketing campaign.

Which additionally implies that Elon Musk is a giant winner, and that his social media experiment X is about to get a brand new lease of life, with the platform now doubtlessly in a position to safe new assist and partnerships to help in its ongoing enterprise.

And unsurprisingly, X is touting its “record-high” utilization as a part of its broader victory lap.

As you may see on this overview, X claims that the platform noticed extra posts than ever on election day, whereas cell consumer seconds additionally hit a brand new document within the app.

For context, in September final yr, X reported that it sees 500 million posts per day, whereas lively cell consumer seconds within the app reached a document of 339 billion within the app in January this yr. So a giant enhance in posts, much less of a rise in time spent, however nonetheless, numerous engagement on X for Election Day.

X additionally noticed a giant carry in new consumer sign-ups, which isn’t overly stunning provided that many Threads customers had been pissed off at its lack of real-time content material focus, making it arduous to maintain up with the most recent information within the app, whereas its aversion to political content material additionally restricted its capability to be a key supply of key data and dialogue on the evening.

Which noticed many heading again to X for the most recent. And now, X will probably be hoping to journey that momentum, and the broader assist for Trump, into a brand new period for the app, which may see it regain assist from advert companions, on account of the vote.

Why? As a result of X, which has clearly aligned itself with proper wing speaking factors beneath Musk, had been seen to be extra divisive, and fewer consultant of the U.S. public. However now, many might want to reassess that impression, with many citizens clearly aligning with Musk’s perspective in supporting Trump and the agenda set ahead by his crew.

That would see a softening of views on the app, whereas it could additionally draw extra individuals again to X, attracting extra advertiser curiosity because of this.

Musk may even now have the ability to promote X’s political affect to different events world wide, and the way his personal assist of Trump helped to win him workplace for a second time period. That would assist X safe broader assist if Musk can assist others to additionally get elected, whereas Musk may even be trying to win extra funding for X to maintain it afloat, with the intention to maximize his personal political energy.

After all, Elon may also be tied up reviewing authorities overspending, which is a task that Trump has tagged for Musk in his new administration. However a Trump win is clearly a constructive for X, and can open the potential for extra alternatives to get the platform again on observe.

Although X’s income is nonetheless down considerably on what it had been beneath its former Twitter administration, and it’s received an extended method to go to get its enterprise again on observe. Had Trump misplaced, that might have ended Musk’s social media experiment totally, however extra doorways will now open, which ought to see Musk discover extra methods to at the very least afford it new alternatives.

And if its Election Day utilization numbers are something to go by, there may be potential there.

For a lot of the yr, it’s appeared like X was on a transparent path to monetary destroy, as increasingly advert companions pulled out, and its different income choices continued to sputter. However now, issues are wanting up, which may see X achieve extra momentum in 2025.