# X Touts File Excessive Utilization on Election Day

The U.S. election is over, with former President Donald Trump profitable a second time period in workplace after a divisive and emotion-charged marketing campaign.

Which additionally signifies that Elon Musk is a giant winner, and that his social media experiment X is ready to get a brand new lease of life, with the platform now doubtlessly in a position to safe new assist and partnerships to help in its ongoing enterprise.

And unsurprisingly, X is touting its “record-high” utilization as a part of its broader victory lap.

As you possibly can see on this overview, X claims that the platform noticed extra posts than ever on election day, whereas cell consumer seconds additionally hit a brand new file within the app.

For context, in September final 12 months, X reported that it sees 500 million posts per day, whereas energetic cell consumer seconds within the app reached a file of 339 billion within the app in January this 12 months. So a giant improve in posts, much less of a rise in time spent, however nonetheless, a variety of engagement on X for Election Day.

X additionally noticed a giant raise in new consumer sign-ups, which isn’t overly stunning on condition that many Threads customers had been pissed off at its lack of real-time content material focus, making it exhausting to maintain up with the newest information within the app, whereas its aversion to political content material additionally restricted its capability to be a key supply of key data and dialogue on the night time.

Which noticed many heading again to X for the newest. And now, X will probably be hoping to experience that momentum, and the broader assist for Trump, into a brand new period for the app, which may see it regain assist from advert companions, on account of the vote.

Why? As a result of X, which has clearly aligned itself with proper wing speaking factors underneath Musk, had been considered to be extra divisive, and fewer consultant of the U.S. public. However now, many might want to reassess that impression, with many citizens clearly aligning with Musk’s perspective in supporting Trump and the agenda set ahead by his staff.

That would see a softening of views on the app, whereas it might additionally draw extra folks again to X, attracting extra advertiser curiosity in consequence.

Musk may even now be capable to promote X’s political affect to different events all over the world, and the way his personal assist of Trump helped to win him workplace for a second time period. That would assist X safe broader assist if Musk might help others to additionally get elected, whereas Musk may even be trying to win extra funding for X to maintain it afloat, so as to maximize his personal political energy.

In fact, Elon may additionally be tied up reviewing authorities overspending, which is a job that Trump has tagged for Musk in his new administration. However a Trump win is clearly a optimistic for X, and can open the potential for extra alternatives to get the platform again on monitor.

Although X’s income is nonetheless down considerably on what it had been underneath its former Twitter administration, and it’s bought an extended method to go to get its enterprise again on monitor. Had Trump misplaced, that would have ended Musk’s social media experiment completely, however extra doorways will now open, which ought to see Musk discover extra methods to no less than afford it new alternatives.

And if its Election Day utilization numbers are something to go by, there may be potential there.

For many of the 12 months, it’s appeared like X was on a transparent path to monetary wreck, as increasingly advert companions pulled out, and its different income choices continued to sputter. However now, issues are wanting up, which may see X acquire extra momentum in 2025.