# X Touts Document Excessive Utilization in 2024

So is X seeing kind of utilization, particularly within the wake of the U.S. election?

As a result of the reviews are broadly conflicted. Based mostly on third occasion insights, X is dropping thousands and thousands of customers each week, whereas various platforms like Threads and Bluesky proceed to achieve traction.

But, X itself, which is the one supply of actually correct X utilization information, continues to report report utilization, with its newest replace being that “energetic consumer seconds”, its most well-liked efficiency metric, reached a report excessive in 2024.

As you’ll be able to see, X claims that complete energetic consumer seconds, per day, are up 10% year-over-year, whereas video views are additionally booming within the app.

So which is it? Is X stretching the reality with its knowledge, or are the third occasion analytics suppliers, which don’t have entry to X’s full knowledge set, getting the numbers fallacious?

First off, let’s have a look at X’s knowledge. 364 billion complete energetic consumer seconds per day equates to 24 minutes per consumer, per day, primarily based on X having a reported 250 million each day actives.

That’s clearly loads, but it surely’s not as a lot as X claimed again in March, when it stated that customers are spending half-hour per day within the app on common.

So it’s troublesome to see how this could possibly be a “report”.

X additionally claimed in March that it was seeing 8 billion cumulative energetic consumer minutes per day, on common, which might equate to 417 billion seconds.

Now, X might have been seeing extra utilization earlier within the 12 months, which has eased again since, and settled into the above-noted 364 billion complete seconds on common. However both manner, primarily based on these knowledge notes, it’s possible that X is now seeing much less utilization than it had been.

24 minutes per consumer, per day can be lower than the 38 minutes per day that customers have been reportedly spending on Twitter a number of years again, so once more, it’s exhausting to see how this could possibly be a “report”, even accounting for variances in how Twitter calculated energetic minutes versus how X is measuring energetic seconds (Twitter reportedly counted any a part of a minute as an energetic minute, so even utilizing the app for an additional second inside a brand new minute can be rounded up).

However it could possibly be a report since X itself has been recording energetic consumer seconds as a stat. Which is 2 years. So perhaps, this can be a year-over-year report, although I’m not even positive that will be correct, primarily based on the above reporting.

Utilizing X’s personal knowledge, it does seem to be X is seeing much less utilization over time, no more, but it’s re-framing this as a win.

Which is on theme for X, which recurrently reviews deceptive or cherry-picked knowledge factors. However it’s value additionally noting that whereas X is probably going seeing much less utilization than it had been, it’s nonetheless seeing a number of exercise, greater than lots of the reviews which were touting the platform’s demise recommend.

And perhaps, within the wake of Donald Trump’s victory within the Presidential Election, X might see a resurgence, as extra individuals query whether or not the platform’s shift to a extra right-wing aligned perspective is as unfavourable a transfer as initially suspected.

With half of American voters supporting Trump, many manufacturers will now be questioning whether or not they need to head again to X with a view to attain a wider viewers, and that might make it a extra acceptable, and influential app as soon as once more.

However is X seeing report excessive utilization?

Look, I believe not, and that’s occurring X’s personal reporting, and there are positively questions on its various knowledge factors on this respect.

And once more, with reviews additionally suggesting that thousands and thousands of individuals are leaving the app (which can be not less than partially supported by X’s personal reporting), it does seem to be X is declining to some extent.

However once more, possible not as a lot as you’d anticipate.