# X Provides React with Video Choices to Increase Video Engagement

X has added some new video options, because it continues to remodel itself right into a “video first” platform, or an “every thing app”, or each. I don’t know, no matter it’s doing.

First off, X is rolling out a brand new “React with video” choice for posts, which, because it sounds, allows you to publish a video response to an X replace.

As you may see in this instance, shared by app researcher Radu Oncescu, now you can show a publish over a video as a reply, which is able to make it simpler to create response clips in-stream.

X started rolling this out to testers earlier this month, and it’s now being expanded to extra customers.

X can also be engaged on a brand new video choice that makes use of entity segmentation to overlay an remoted video of your self on-screen.

As you may see on this instance, the format can also be aligned with response movies, utilizing a daily publish or picture as a background in your clips.

It’s much like TikTok’s inexperienced display screen impact, however extra particularly aligned to X, and extra simply aligned into the X response course of. Which might give customers one other, probably extra participating solution to react to posts, including extra context than common textual content replies.

As famous, X has repeatedly claimed that it’s now a “video first” platform, and has been working to place extra emphasis on video content material. It added a devoted video tab again in January, and has been trying to construct out its unique video content material slate.

Although to this point, its video push hasn’t actually made video the important thing focus of the app, so undecided what “video first” really means on this context. I imply, the app doesn’t open to a video feed, so…

Both means, X says that video views within the app have elevated 40% year-over-year, and it’s about so as to add text-to-video creation by way of its Grok chatbot too. So it clearly needs to get extra individuals posting extra video content material, and perhaps, by making video responses simple to create, it’ll have the ability to enhance video-based interactions to be extra in keeping with textual content replies.

That also looks like an enormous routine shift, and I don’t see most X customers migrating to a video first method. However perhaps, if X can get it proper, it will probably improve consumer engagement and time spent by enabling extra video interplay.

The brand new options are being examined with chosen customers, with “React with video” now accessible to a broader pool of X customers.