TikTok has introduced a brand new slate of activations and programming for Worldwide Ladies’s Day, which is that this Friday, March 8.

And the occasions will prolong past the day itself, with numerous new initiatives designed to offer ongoing assist for female-owned creators and types.

First off, TikTok’s launching a brand new #WomenOfTikTok Creator Program, which can present assist for feminine creators which can be utilizing TikTok “to interrupt obstacles and encourage”.

As per TikTok:

“The three-month program will launch in Spring 2024. Taking part creators could have the chance to satisfy different trailblazing girls and discover ways to elevate their content material by unique programming and academic alternatives. We’re excited to empower our girls creator group to unleash their creativity by the Energy of We!”

TikTok may even be internet hosting a two-part digital bootcamp for feminine enterprise house owners, designed to assist them maximize their advertising and marketing on TikTok, whereas it’s additionally working a LIVE session with girls entrepreneurs from @urbandessertlab and @bridalbabes, who’ll share their insights into easy methods to use TikTok for enterprise.

Customers will have the ability to head to the devoted Worldwide Ladies’s Day content material hub to study extra in regards to the numerous activations.

Lastly, TikTok’s additionally launching a brand new marketing campaign for IWD known as “The Energy of We”, which can spotlight and have a good time feminine creators.

Regardless of ongoing challenges to its platform, which may ultimately end in it being banned within the U.S., TikTok continues to assist key initiatives to focus on totally different person communities. Worldwide Ladies’s Day is one other alternative on this respect, and it’s good to see TikTok making an effort to showcase feminine creators.