Social Media

# X Is Contemplating Eradicating Time Markers on Posts within the Major Feed

I’m probably not positive why Elon Musk is so aggravated by litter in the primary X feed, however for some purpose, he needs to chop out as a lot as completely potential, with a purpose to make it a extra “clear”, easy UI.

Which is perhaps extra engaging, I suppose, however…

Musk’s newest suggestion alongside this line is to take away the date/time markers from the primary X feed, so that you just simply have a transparent, scrolling row of posts, with the primary publish itself being the main focus.

As reported by Fortune:

The proposal of eradicating date stamps can be restricted to the timeline of posts on X, based on the supply. If a consumer clicks via on the publish, the date of when the publish was created would then be seen. Musk has advised staffers he believes the change will enhance the consumer interface of X.”

Which is alongside the identical strains as Musk’s push to take away all perform buttons and engagement counts in-stream, which would depart posts trying like this:

X without engagement counts

iOS customers can now allow this show, by deactivating engagement buttons and efficiency information on posts, as an optionally available setting, whereas they will additionally swap on X’s side-swiping capabilities to work together with posts, versus tapping handbook buttons.

At one stage, X was seeking to implement this for all customers, at Elon’s request, but it surely now appears to have eased again on that push, making it an optionally available UI as an alternative.

Underneath this new proposal, nonetheless, X would even be seeking to take away the time/date indicator, together with the perform buttons and efficiency counts.

Which would depart the primary feed trying one thing like this:

X feed post example

That will truly make common X posts look similar to X advertisements, which additionally don’t embody a time/date stamp.

X ad example

And actually, I believe that it might improve engagement, as a result of folks wouldn’t have the context of time to know the way contemporary posts are in the primary feed. So X might present you a publish from days in the past, and your instinctive response can be to the content material itself, to not the date that it was posted, which could improve your tendency to react. As a result of possibly you’d really feel much less inclined to react to an older, much less well timed replace, feeling such as you’d missed the boat or pattern.

However as Fortune factors out, it might additionally result in extra misinformation being shared within the app:

Some X staffers consider eradicating the dates will make the platform needlessly “complicated” and can probably make problems with misinformation on the platform worse. Traditionally, most customers of Twitter, and now X, solely casually scroll on the platform, not often clicking via on particular person posts. The absence of dates from the timeline would probably depart most customers with out very important context about data they’re seeing.”

So you can see a publish from days or even weeks in the past, and react to that as if it’s current information, whereas older updates could possibly be extra simply re-shared, and seen in a distinct context, based mostly on present occasions.

Basically, because the X supply notes, it might add a stage of confusion within the app. However then once more, if it elicits extra response, possibly it’s value attempting?

It does instinctively really feel like a backwards transfer, however as famous, Elon is reportedly “obsessed” with revamping the UI of the app. It’s additionally value noting on this context that Twitter was lengthy criticized for its lack of innovation, and its hesitance to attempt new issues.

Musk has proven that he has no such qualms, and possibly, a extra plain X feed, even with out timestamps in the primary timeline, might drive extra curiosity.

It’s onerous to say with out experiencing it, and nobody’s going to take action until X makes it occur.


Andrew Hutchinson
Content material and Social Media Supervisor

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