X is seeking to improve its attraction to advertisers forward of the Olympics, by highlighting the recognition of sports activities discussions within the app.

As per X:

“Over the weekend of July 13-14 2024, the sports activities world was buzzing as a number of main worldwide tournaments topped their champions. And when the sports activities world is buzzing, so is X. As followers tuned in to the motion, they flocked to X to share their ardour and pains earlier than, throughout, and after the occasions. They usually had been joined reside by manufacturers, pundits and the athletes themselves.”

As you possibly can see on this overview, whereas X hasn’t seen any consumer progress since Elon Musk bought the app, it stays a key vacation spot for dialogue round reside occasions, with sports activities communities, particularly, remaining extremely lively and engaged within the app.

As a result of whereas Twitter could also be gone, and a portion of associated dialogue has switched to Meta’s Threads, X remains to be finest suited to reside occasion protection, with its real-time feed, and established communities, serving to to attach customers with what’s occurring, because it occurs.

Which is vital for sports activities dialogue, and as our evaluation has proven, sports activities followers are nonetheless clearly aligned with the app. For a lot of, Twitter was a behavior, a key medium that helped to attach them to like-minded followers, and so they’re unlikely to vary from that, seemingly except they need to.

So once more, whereas X’s viewers hasn’t grown, it stays a key consideration, and in case you are seeking to join with sports activities followers, these stats are price factoring into your planning.

And the Olympics does certainly look set to be one other large focus:

“The highway to the Olympics continues to warmth up. Dialog across the occasion has elevated 112% previously month. With 6 in 10 sports activities followers utilizing X (20% extra sports activities followers than different platforms), we will anticipate a historic degree of engagement, viewership, and dialog through the Olympic Video games. Athletes from across the globe, together with many who participated on this weekend’s championship matches, will arrive in Paris, and the world will watch the occasions, feelings, and celebrations collectively reside on X.” 

In fact, sports activities is large on different social platforms too. Snapchat sees a heap of sports activities dialogue, as does TikTok. However for in-the-moment chatter, X can be a key connector.

You may take a look at X’s sports activities dialog overview right here.