X is seeking to develop its publishing choices, with a brand new API replace that can allow exterior apps to facilitate submit creation as much as 4,000 characters.

That signifies that third-party X submit creation and submit scheduling instruments will now be capable of assist longer posts, in keeping with the expanded posting limits introduced by X in February final yr.

Expanded posts, that are solely obtainable to X Premium subscribers, are displayed as common posts within the X feed, with a “Present extra” immediate on the finish. Tapping on that can develop the posts to full measurement, with customers ready so as to add rather more than the unique 280 character restrict.

To be clear, there’s a distinction between X’s 4k posts, and its even longer X Articles possibility, which allows X Premium+ customers to submit Articles as much as 100k characters in size. Which is so much, someplace within the neighborhood of 30k phrases on common. X Articles should not obtainable for posting by way of the X API at the moment (i.e. not obtainable for creation by way of third-party apps), however that possibility can be in growth.  

The enlargement is a part of Elon Musk’s “the whole lot app” imaginative and prescient for the app, the place individuals will be capable of undertake extra features in-stream. Which can be why he modified the identify from “Twitter” to “X”, as a result of in Musk’s view, “Twitter” was too restrictive, given the increasing performance of the app.

I imply, its total performance hasn’t actually modified a lot as but. However ultimately, X is hoping so as to add funds, after which construct on that basis with extra monetary instruments, which can then lengthen into purchasing, utilities funds, banking, and many others.

On the identical time, X additionally desires to host extra content material immediately on X, which is why its decreased the attain and presence of hyperlink posts. So now, if you wish to maximize your X engagement, you’re finest posting direct to X as a substitute, and this new replace is one other step in direction of enabling this from extra individuals and types.

However will that get extra individuals sharing long-form posts? I believe it’d, however I’m unsure that it’ll have a huge effect. X Articles can be a much bigger addition, and I can see how some may use this to submit complete weblog posts and articles to the platform. However I’m unsure that 4,000 character lengthy in-stream posts are a preferred possibility amongst X customers, at the least not but.

However clearly, many X Premium customers are posting longer copy of their updates, and this may cater to such utilization.  

Anticipate to see the expanded posting performance come to your favourite X administration platform quickly.