As one other aspect of its rising video content material push, X is testing a brand new possibility that will allow customers to preserve X movies flowing by means of, with out having to manually swipe to the subsequent clip.

As you may see in this instance, shared by X Information Each day, X is testing out a brand new “Auto Advance” possibility for video playback, which, because it sounds, would robotically change to the subsequent video add in-stream on the finish of every clip.

Which may make it simpler to look at X video content material in a extra “lean again” expertise, the place you may simply change it on and let it play. And with X additionally bettering its TV connectivity, that might additionally allow you to meet up with all the highest advisable movies for you, every day, on the most important display in your home.

Certainly, again in April, X launched its up to date Good TV app, which supplies extra performance for TV viewing of X video content material.

Which is all a part of X’s broader “video first” content material method, that’s seen it drive important will increase in consumption of its vertical video feed, whereas additionally signing unique content material offers with a spread of broadcasters to maximise person curiosity.

X’s broader view is that if it will possibly present extra TV-like content material, that may allow it to faucet into the recognition of video engagement, evident in each different social app, which can then preserve extra customers glued to X.

And a key benefit for the app on this respect may very well be real-time protection, and its ever-growing stream of updates from information occasions.

No different platform matches X’s capability on this entrance, and as such, Auto Advance may very well be a great way to allow X customers to compensate for the information of the day, through movies posted to X.

Over time, X can be hoping that its Grok AI system will be capable to higher categorize content material, and supply a extra related expertise for every person. And if that works, with the ability to change on a steady stream of personally related video clips may very well be one other technique to sustain with the important thing information of the day in your area of interest.

Different apps have the identical operate, so it is smart for X to observe go well with, and supply one other approach for customers to devour video content material within the app.   

Auto advance has not been launched publicly as but.