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# TikTok Gives New Insights to Assist Drive Halloween-Themed Promotions within the App

TikTok Gives New Insights to Assist Drive Halloween-Themed Promotions within the App

Are you excited for Halloween?

The spooky season hype is rising, and with that, many manufacturers will even be seeking to get in on the motion, by creating themed promotions that intention to hyperlink into the Halloween pattern, and drive extra buying exercise.

To assist with this, TikTok has printed a brand new overview of Halloween advertising and marketing insights and ideas, to assist get your in-app activations heading in the right direction.

You possibly can obtain TikTok’s full Halloween information right here (with e-mail sign-up), however on this publish, we’ll check out among the highlights.

First off, TikTok offers an outline of Halloween engagement, and the way TikTok has helped some SMBs drive extra exercise throughout spooky season.

TikTok Halloween 2023

The notes on the affect of TikTok on Halloween traits is important, although probably not a shock, given the recognition of the app. Should you’re seeking to get a really feel for what’s trending this season, TikTok could be a superb place to begin, although as you may most likely guess, Barbie-themed costumes will doubtless be dominant.

TikTok’s additionally shared some recommendations on the best way to get began along with your Halloween campaigns, that are largely centered on working with creators and provoking UGC.

TikTok Halloween 2023

Which is a key development focus for TikTok, with the extra interactive focus of the app serving to to drive extra participatory traits. As such, enabling your viewers to participate in the identical generally is a key driver of in-app advertising and marketing success.

Tiktok’s additionally shared an inventory of the highest Halloween hashtags within the app:

#halloween

#happyhalloween

#spookyseason

#halloweenlook

#halloweencostume

#halloweenmakeup

#halloweendecor

#trickortreat

#halloweenseason

It’s a easy, however helpful overview of among the key Halloween pattern notes and pointers, which might assist to information your Halloween advertising and marketing efforts.

You possibly can obtain TikTok’s 2023 Halloween Advertising and marketing Playbook right here.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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