# X Shares Notes on Rising Trend Tendencies within the App

X has shared some new knowledge on the evolving vogue dialogue within the app, although the info offered to assist that is fairly questionable, and likewise a bit unclear at factors.

As, sadly, has been the case with a lot of X’s communications.

X begins out its vogue overview by presenting its rivalry that its platform is now on the middle of rising vogue dialogue.

As per X:

“Luxurious is not confined to unique boutiques and high-end runways – it’s occurring in real-time, the place tradition is formed, developments are born, and digital affect drives desirability. X has turn into the epicenter for luxurious conversations, the place vogue, sports activities, AI, and know-how intersect to outline the way forward for high-end experiences.”

Sounds intriguing, I ponder what knowledge they need to again this up.

As you may see on this chart, “Trend” was the ninth hottest subject of dialogue on X in 2024, driving 200 billion impressions in complete.

Although as with most of X’s stats, the dearth of context round what that truly means reduces the influence of the info.

Impressions, as outlined by X, are the variety of occasions {that a} put up seems on a customers’ display screen, so it has nothing to do with interactions or engagement. If impressions are the main target, and X controls the algorithm that defines what individuals see within the app, then it might make no matter it needs right into a pattern, however that wouldn’t say something about total person curiosity.

A extra precious stat, then, could be complete engagement, and you’ll additionally want comparative knowledge for this to be related. Which, I assume, X has kind of offered right here, in showcasing how vogue has carried out in opposition to different matters, with regard to complete impressions.

Although, surprisingly, based on earlier knowledge reported by X, all of those matters besides vogue noticed the very same complete impression stats in 2023:

It appears like X has simply tacked on an additional 50 billion arbitrarily to the “Trend” numbers, as a result of there’s no manner that every one of those different matters noticed the very same impression stats year-over-year.

I imply, I might anticipate the engagement charges to be considerably related, however the very same?

As famous, this has turn into a constant theme with X, that it appears to only make up numbers and knowledge factors, or publish remoted figures that present no actual, precious perception into precise person curiosity or engagement.

It’s both a obscure stat like “200b impressions” with no additional context, or a slip-up like this, publishing the identical knowledge from final 12 months, with a really slight change. And as soon as one knowledge level contradicts a beforehand reported stat, that places all of its different claims in query, and makes you marvel if all of it’s simply made up.

We don’t have any perception into X’s precise numbers, so we’ve got to go on what they report, and when its personal figures are in battle, it instantly raises questions.

Actually, it’s been a constant stream of self-owns on this respect since Elon Musk took over, which most likely wouldn’t occur if X had an precise communications and/or PR group.

However right here we’re, and that is what X is giving us to work with.

Talking of different knowledge factors, X has additionally shared this chart:

Are you aware what this implies? I don’t. What does that 60% signify?

X additional notes that:

“Luxurious manufacturers are tapping into the sports activities ecosystem on X by leveraging high-profile athlete partnerships, runway collaborations, and premium sports activities occasion sponsorships. The intersection of sportswear and high-end vogue has given rise to sporty class, a key pattern shaping the luxurious business in 2025.”

Which additionally doesn’t clarify what the 60% stat is, however you realize, there’s one thing there.

X additionally explains that:

“The luxurious dialog on X is fueled by a international neighborhood of tastemakers, from business insiders to digital creators who form the way forward for vogue. X is the final word house the place vogue conversations attain mass audiences immediately.”

It then goes on to show two posts from individuals with fewer than 10k followers every. So I don’t know who these “tastemakers” are, however I’m guessing it’s not them.

X has additionally shared this overview of luxurious vogue conversations, and enduring developments year-over-year.

Although once more, my belief in X’s capability for knowledge evaluation is just not very excessive at this stage, so I don’t know that I’d put an excessive amount of inventory into this, although the highlighted crossover developments do match up with what Google reported as its high vacation product developments in November final 12 months.  

General, the info right here doesn’t actually say a lot in any respect about X’s true affect and worth for vogue entrepreneurs, and it spends the final a part of the report speaking about how you should utilize its Grok AI chatbot to uncover rising developments, or its Radar analytics pattern instrument to seek out the identical.

And Radar does seem like instrument, offering perception into real-time developments, primarily based on X knowledge.

Although it is just out there to Premium+ subscribers, so that you’ll need to pay to get it.  

So, what does this all imply? Properly, some individuals are speaking about fashion-related matters on X, and seemingly so much, primarily based on total impressions. However with out actual context, or perception into the matters beneath the “Trend” umbrella, it’s arduous to essentially say, and X doesn’t do a lot explaining on this report.

However for those who’re a vogue model, and also you’re contemplating the place you must spend your advertising {dollars}, perhaps give X’s report a learn for your self and attempt to make sense of it.

You possibly can try X’s vogue developments report right here.