Social Media

# Whatsapp Publicizes New Sponsorship Deal With Mercedes F1 Workforce

Whatsapp Publicizes New Sponsorship Deal With Mercedes F1 Workforce

WhatsApp has signed a serious partnership deal, becoming a member of the Mercedes AMG F1 racing crew for the 2024 Formulation One season, and past.

The deal, WhatsApp’s first-ever sports activities sponsorship, will see the Mercedes crew put up unique content material to WhatsApp, with a specific concentrate on WhatsApp channels. WhatsApp launched its Channels one-to-many group messaging function again in July, and the Mercedes crew has already established a presence by way of the providing.

Mercedes F1 started utilizing WhatsApp Channels in September, and has now constructed an viewers of over 650,000 followers within the app.

Channels have quick turn into a priceless connection possibility, as extra customers swap to DMs to remain in contact (versus posting feed updates), and extra individuals turn into more and more reliant on WhatsApp as their messaging platform of alternative.

The added safety and privateness of WhatsApp has lengthy made it invaluable in lots of areas exterior the U.S., however now, it’s additionally seeing an increase in U.S. utilization as nicely.

The brand new take care of Mercedes F1 will assist to solidify this, and will additionally deliver extra focus to WhatsApp channels as a connective possibility, which extra manufacturers ought to contemplate for his or her outreach.

The deal will even see WhatsApp branding displayed throughout F1 occasions, and can assist to additional promote the usage of the messaging app in Western areas.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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