TikTok actually needs live-stream commerce to turn into a factor within the app, simply because it has within the Chinese language model, so it’s making an attempt to push stay content material wherever it might, within the hopes of maximizing curiosity, and driving expanded engagement round in-the-moment broadcasts.

TikTok’s newest initiative on this entrance is a brand new “LIVE Fest” in-app occasion, which can showcase a few of the greatest stay creators that it has to supply.

Yeah, I don’t find out about that promo clip. However basically, TikTok’s LIVE Fest will spotlight a few of the high live-stream expertise within the app, whereas additionally giving creators an opportunity to take part in stay challenges and activations.

As per TikTok:

“LIVE Fest is a world occasion throughout 50+ nations and areas that may acknowledge and rejoice high creators. All through the occasion, creators have the chance to gather rewards for going LIVE, join with different creators, and share their creativity with a world viewers. Over the approaching weeks, we’ll be sharing updates on @TikTokLIVE_US concerning the occasion and how you can be part of within the enjoyable.”

TikTok says that the occasion will start “later this month”. There’s no particular date, although in one other overview of the occasion, TikTok says that the “match interval” of LIVE Fest can be between December 1st and December sixteenth.

So, not this month.

I don’t know, appears just a little bizarre.

Date specifics apart, the occasion will embody a variety of occasions that stay creators will have the ability to participate in, for an opportunity to win unique prizes.

“The occasion can be open to all eligible creators and there are numerous methods to take part in LIVE Fest. The simplest is by going LIVE through the marketing campaign interval. Different methods to level-up participation embody particular LIVE Fest challenges and group rankings. Through the occasion, creators can be ranked mechanically primarily based on the factors they gather throughout LIVE Fest. The highest-ranked creators can be eligible to obtain rewards. Winners may be invited to a VIP world creator award occasion early subsequent 12 months, obtain further Diamond rewards, and extra.”

So that is form of like an announcement of a pending announcement, as a result of there’s not numerous precise element as but. However what’s occurring is, TikTok is operating an occasion for live-streamers, and you may win stuff, most likely someday subsequent month.

In any occasion, the thought is that this can put extra concentrate on TikTok’s stay creators, and spotlight the probabilities of streaming within the app. As famous, live-stream commerce has turn into a key earner for the Chinese language model of TikTok, known as “Douyin”, with billions of {dollars} now being spent by way of Douyin stay broadcasts.

That gives extra alternative for creators to become profitable, and TikTok has been making an attempt to push the identical in Western markets, with a view to assist its high expertise receives a commission, and thus, maintain them lively within the app.

That’s labored to a point. Some retailers are driving gross sales by way of TikTok stay streams, whereas NPC streamers like Pinkydoll have clearly discovered a distinct segment. However in broad phrases, in-stream procuring nonetheless isn’t widespread on the app, nowhere close to as a lot as it’s in Asian markets. Which has left TikTok nonetheless working to discover a higher solution to market its stay commerce choices.

Showcasing its high stay expertise could possibly be one solution to enhance this, and you may anticipate to see a concentrate on partnerships and the potential of stay commerce as a part of the occasion.

In case you’re , you’ll be able to observe @TikTokLIVE_US within the app for more information, or learn extra about LIVE Fest right here.