# Meta Expands Reminder Adverts Parameters by way of Its Advertising and marketing API

That is helpful. Meta has introduced an replace to its Advertising and marketing API which is able to be certain that these creating Instagram Reminder Adverts in third social gathering apps could have all the identical performance out there in Meta Adverts Supervisor.

Up until now, the API has not enabled all the identical options as Adverts Supervisor, which has been a ache level for a lot of entrepreneurs.

As defined by Meta:

“After constantly listening to suggestions about this lack of parity, we are actually supporting extra reminder advert options by way of the Instagram Advertising and marketing API as of August 19, 2024. These options embrace the power to achieve folks on Instagram Reels placement with reminder adverts, reminding folks over the correct time interval, and including occasions to adverts optimizing for thruplay or attain.”

So it’s not a serious change, however it’s going to be certain that people who find themselves working Instagram adverts by way of the API (i.e. third social gathering instruments), will be capable to create extra forms of adverts and experiences.

Reminder Adverts generally is a invaluable re-engagement choice, and these new options will be certain that extra companies could make higher use of the format. I imply, they’re not new options, as such, however the expanded API entry will be certain that extra manufacturers can entry them in additional methods.

It’s a helpful replace, which may make life a little bit simpler for a lot of social media managers.