Facebook is looking to help more SMBs get into video marketing with the integration of Vimeo’s video creation platform ‘Vimeo Create’ into Facebook Business Suite.

The video clip shows how Vimeo Generate simplifies the process of creating and editing videos. It also offers a variety of social media templates and tools to help you optimize your video content, as well as the ability to create movies from photo assets. Video editing tools such as graphic and text overlays, animation transitions, royalty-free audio, and other features are included in Vimeo Create.

As explained by Facebook:

“When it comes to video production, we understand that small companies may consider it to be costly, time-consuming, and complex. Companies can create high-impact video advertisements using Vimeo Create, which is now integrated into the Facebook Business Suite, regardless of budget or expertise. This allows companies to attract new consumers and engage audiences while also making their brand stand out.”

It’s important to note that Vimeo Create is a paid product, but there is a free trial available and the price is fair. And it does offer a variety of useful features and functions, with direct connection via Business Suite extending the usefulness of the product even further.

Vimeo Create is also linked with the social media platforms Pinterest and TikTok.

Furthermore, Facebook has given some short suggestions for producing more successful video content, which are as follows:

  1. Capture attention within the first few seconds – With users scrolling by quickly, you need to grab attention, and the first seconds of your clip are critical in this. Facebook also notes that custom thumbnails can play a key role here.
  2. Repurpose your creative assets – Vimeo Create enables you to change the ratio of your video, so you can convert assets into 9:16 for Instagram Stories, or 1:1 for Facebook ads, while you can also edit, trim, and plug in different product shots. This can be particularly beneficial for creative split testing, as you can easily chop and change elements in the app
  3. Test and optimize – Which leads to the final point – “You can use Facebook Business Suite to monitor performance of your video ads to easily see which video is performing best”. Integrating the two elements then streamlines this process, and facilitates more capacity for trialing different creative elements.

The advent of Vimeo Create, which offers a variety of useful editing and testing tools, makes it simpler for more companies to branch out into video content creation and distribution.

It seems that video content will continue to be a major emphasis for consumers in the future, as shown by the success of TikTok, which has gained widespread popularity across social media platforms. If you haven’t started creating video content yet, now is a great time to get started.

You can learn more about the Vimeo Create integration with Facebook Business Suite here.