Microsoft has revealed its newest efficiency numbers, which additionally incorporate LinkedIn knowledge.

And guess what? LinkedIn noticed “file engagement” as soon as once more within the interval.

As you’ll be able to see on this overview, LinkedIn income rose 10% in the newest quarter, with strong efficiency throughout all enterprise models, whereas LinkedIn classes elevated 13% with “file engagement”.

Which LinkedIn all the time reviews. It’s tough to fathom how precisely the platform achieves “file” ranges of engagement each single reporting interval, because it has, apparently, since 2018.

However that’s what LinkedIn has reported, so…

By way of customers, LinkedIn says that it presently has over a billion “members” worldwide.

Although it’s essential to notice that “members” and “customers” usually are not the identical factor, and LinkedIn doesn’t report energetic consumer numbers. Which is a little bit deceptive, as a result of I can assure you that LinkedIn doesn’t have a billion energetic customers.

Estimates counsel that round 40% of LinkedIn’s customers are energetic, going by EU consumer counts reported in step with the DSA. Which means that LinkedIn most likely has round 400 million month-to-month actives proper now, which is an effective quantity, however clearly not one thing that LinkedIn needs to advertise.

I imply, a billion sounds higher than 400 million, proper?

By way of utilization developments, LinkedIn has additionally reported that 1.5 million items of content material are shared each minute within the app, with video being the fastest-growing content material sort. LinkedIn reviews that video uploads are up 34% year-over-year, and it’s now trying to lean into this with options like its full-screen video feed.

Does that imply that you have to be trying to share extra video on LinkedIn?

I imply, LinkedIn’s trying to put extra concentrate on video content material, so it is smart to align with that the place you’ll be able to. It could possibly be price an experiment, in any case.

Additionally fascinating: LinkedIn Premium signal ups have elevated 51% this fiscal yr.

Why?

At a guess, I’d say that the addition of Premium Firm Pages, which offer extra methods for companies to showcase themselves within the app, has been an enormous driver of take-up.

Premium Firm Pages additionally get entry to AI writing assistant options, which is one other aspect that LinkedIn’s been pushing, because it appears to faucet into the AI wave, with the assistance of Microsoft.

I’m not satisfied that AI messaging and publish writing instruments are a profit, however there does appear to be some curiosity in utilizing AI to boost folks’s LinkedIn presence.

So, in abstract, LinkedIn is seemingly doing effectively, with out a number of specifics round what the headline statements actually imply. However we do know that video is fashionable, and that extra LinkedIn customers are leaning into video content material, whereas AI is seemingly one other driver of curiosity.