The 2021 Paralympic Games begins next week (8/24), and ahead of the main event, Facebook has announced a new range of tools to help users participate in the Games, and stay up to date with the latest results and happenings.

In the first place, Facebook users will soon be able to have access to a new Paralympics portal, which will offer users with the most up-to-date information on the latest results, news, and highlights from the Games.

Facebook Paralympics Hub

As you can see in these sample pictures, the new Paralympic center will also contain athlete and team profiles, as well as interactive elements – such as a Games quiz – that will assist to increase engagement with the Games. The hub will also include relevant postings from your contacts in order to draw attention to significant topics of particular importance.

The Facebook Paralympics Games hub will be available starting on August 23rd, and it will be accessible by searching for the hashtag #Paralympics on the social media platform.

Over on Instagram, the @Paralympics Instagram account is now hosting a new AR effect which enables users to attempt to mirror the movements of Someity, the official Paralympics mascot.

Instagram Paralympics Effect

In addition, the Paralympics account has published a variety of information that explains the rules and history behind numerous competitions and events.


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A post shared by Paralympics (@paralympics)

In addition to this, the @Wethe15 Instagram account is also now hosting a new AR effect which is designed to help fans promote the “We the 15” movement. ‘We the 15’ aims to end discrimination against people with disabilities, who make up 15% of the global population.

Facebook’s also hosting a range of exclusive Paralympics content, including live programming and highlights on the Paralympic Games Facebook Page, exclusive, behind-the-scenes clips via Instagram Reels and a new WebXR “visual and spatial audio experience which recreates phenomenal moments by Para athletes”.

Final note: In collaboration with the International Paralympic Committee (IPC), Facebook has also launched a new four-part short film series that provides additional context on the spirit of the Paralympic Games and how the event has facilitated positive change for disabled communities around the world. The videos also draw attention to the role that Facebook is playing in this transformation.

As per Facebook:

This series, which is available on the Paralympic Games Facebook Page in support of the #WeThe15 campaign, shows how Facebook enables communities in the United States, the United Kingdom, Brazil, and New Zealand join together online – and how this has a real-world impact in the real world.”

A significant event in both encouraging inclusiveness and offering a chance for all athletes to compete and demonstrate their abilities, the Paralympics are a must-attend. Thus, it is encouraging to see Facebook providing tools to encourage involvement and engagement, as well as providing a method for Paralympic athletes to keep contact with their fan networks on the social media platform.