# X Shares Insights into Key Traits of 2024

Will you be rising your funding, in time and/or cash, in X in 2025?

The platform has turn out to be a extra divisive consideration, as a result of rising political affect of proprietor Elon Musk, and the way in which wherein he’s utilized X as his personal propaganda software. However on the similar time, many individuals are aligned with Musk, and his political opinions, and because the 2024 U.S. election highlighted, the scope of such division inside U.S. society stays important.

As such, X might truly turn out to be extra influential in 2025, regardless of dropping customers, and regardless of many individuals swearing off the app fully.

Tens of millions are nonetheless logging onto X day by day, and it stays one of the best platform for following evolving information occasions in actual time.

And if X is a consideration on your model in 2025, the newest pattern overview from the platform could present some steerage on the right way to join with the X viewers.

As you possibly can see on this overview, X has supplied perception into the preferred traits within the app in 2024, together with music, motion pictures, emoji utilization, and extra.

First off, on utilization, X says that video views within the app have elevated an enormous 40% year-over-year.

After all, X, like all social platforms, derives essentially the most profit from video content material, as a result of it retains individuals within the app for longer, so X can be amplifying video content material greater than different submit sorts.

As such, if you’re seeking to enhance your X presence in 2025, video must be in your content material agenda, in alignment with X’s immersive video feed, which is introduced in full top, vertical stream.

The “lively consumer seconds” stat is much less convincing, as we’ve coated beforehand, nevertheless it does counsel that many, many individuals are nonetheless spending numerous time within the app day by day.

When it comes to popular culture traits, X says that musicians Beyoncé, Taylor Swift, and Ariana Grande remained fashionable, whereas rising stars like Charli XCX additionally noticed many mentions.

When it comes to motion pictures, “The Substance”, “Deadpool and Wolverine”, and “Depraved” drove essentially the most curiosity.

Whereas “Period” was the time period that noticed the largest rise in utilization all year long.

Although I don’t assume that it was getting used on the whole dialog, a lot as it could have been boosted by Taylor Swift’s world tour. However both method, X has highlighted this as a key pattern.

X has additionally supplied an summary of essentially the most used emojis:

The one change of be aware right here is that the “laughing whereas crying” emoji has dropped again to 3rd, when it was essentially the most used emoji in 2021 and 2022, whereas the fireplace emoji has risen up the utilization charts.

Make of that what you’ll.

Lastly, X has additionally shared its itemizing of the “largest moments” of the yr, based mostly on X posts:

There are some attention-grabbing notes right here. “Grand Theft Auto 6” (GTA VI) hasn’t been launched but, besides, it was a key dialogue level, underlining the worth of X to the gaming group. As famous, Taylor Swift’s “Eras Tour” was clearly a key dialogue level amongst X customers (loads of Swifties nonetheless logging into X apparently), whereas the photo voltaic eclipse, being an evolving information occasion, was carefully adopted by X customers.

However “Ozempic”? As a subject?

Certain, I assume. I imply, semiglutides have sparked a spread of reactions.

However a much bigger matter of dialogue than the U.S. election?

I don’t know, it looks as if an odd inclusion, although in all probability, like most of X’s shared knowledge factors, it simply lacks context.

Both method, if you’re seeking to faucet into X dialogue in 2025, it could possibly be price being attentive to these dialogue traits, and contemplating what they imply for X, and on your viewers.

Must you be seeking to enhance your X presence in 2025?

Nicely, it relies upon.

Whereas some stories counsel that X is dropping relevance, and a few of the knowledge shared by X is deceptive, what I can inform you is that X did lose thousands and thousands of customers in 2024, and that it hasn’t gained any traction, when it comes to every day lively customers, which has been sitting on 250 million since 2022.

That’s based mostly by itself official reporting, however on the similar time, I also can inform you that X’s isn’t dropping as a lot viewers traction as many stories counsel.

And at 500 million whole customers, it’s nonetheless a key platform for many individuals. And with Elon turning into a much bigger political participant, it doesn’t appear to be X goes to lose a heap extra relevance within the quick future.