Musk has slowed his declarations of late, with Twitter’s upcoming $8 verification plan nonetheless in growth, and different updates being labored by means of by Twitter’s decreased engineering workforce.

However there have been a number of, smaller updates introduced that Twitter now has within the works, which might be of curiosity.

First off, Musk says that Twitter will quickly unlock dormant accounts, making many @handles accessible as soon as once more:

Musk flagged this a number of weeks again, noting that Twitter simply wanted to work out cope with accounts of deceased customers that ought to presumably be memorialized ultimately. It’s unclear if that’s nonetheless a part of the plan, but it surely looks like an entire lot of Twitter handles are about to be re-released again to customers.

So if there’s a deal with that you just’ve had your eye on, and it’s been inactive ceaselessly, it might be value paying consideration, and seeing should you can snap it up as soon as the shift is formally introduced.

On one other entrance, Musk has reiterated that Twitter will quickly present view counts on tweets, as a method to focus on engagement ranges within the app.

Elon says that folks’s tweets are literally reaching much more individuals than they in all probability assume. The view right here is that if Twitter can spotlight the true ranges of tweet publicity, that can present customers that there’s extra exercise than their like and retweet counts would recommend, which might get individuals tweeting extra typically, as a result of they’ll know that they’re getting some consideration, even when individuals don’t really feel compelled to work together.

However I don’t know.

Twitter’s really experimented with this a number of instances prior to now, notably in 2014, 2017, and in September this 12 months, when it launched a dwell check of the view rely show with some customers.

As you possibly can see on this instance, the replace will show precise tweet attain metrics, which you’ll already view within the separate tweet analytics tab, up entrance, alongside likes and retweet counts.

So, as a substitute of pondering that persons are seeing your tweets and never participating with them as a result of they’re simply not , you’d really know this for positive. Which might be not the meant purpose of this show, but it surely’s laborious to see how figuring out that 2k individuals noticed your tweet, and none of them engaged, would possibly act as a motivator so that you can preserve sharing your ideas within the app.

Which is probably going why Twitter’s by no means gone with this prior to now – however below Elon Musk, who’s clearly a really large fan of consideration, they’re making an attempt it once more, as a result of for Elon, figuring out that 1,000,000 persons are being proven his feedback is a giant deal.

It won’t be for everybody else – however then once more, possibly by figuring out that you’re really reaching much more individuals than the like and retweet figures recommend, that can allow you to revise and refine your tweet method, to be able to enhance engagement and response.

App researcher Jane Manchun Wong has shared two photographs of what the brand new view counts would possibly seem like (left, within the app and proper, on the internet), based mostly on present testing:

On one other entrance, Elon has additionally spent appreciable time tweeting in regards to the ‘Twitter Information’ expose that he’s overseeing, during which he’s working with chosen journalists to uncover perceived political bias and suppression below earlier administration on the app.

Which I’m not going into. The issues highlighted in these studies are, as a minimum, being sensationalized through selective reporting, whereas the dearth of entry to the total information chain makes it not possible to make clear precisely what’s occurred in every case, and the way Twitter employees got here to their selections.

It’s seemingly one other approach to spark extra consideration, and get extra individuals utilizing Twitter – which, evidently, is working for Musk, who retains saying that Twitter utilization it at all-time highs. As such, they’ll seemingly preserve pumping out attention-grabbing headlines and tales as a PR train.

However I’ll say that the Twitter Information studies haven’t revealed something new, or essentially nefarious, as but.  

Although they may lead to extra perception about restrictions impacting your tweets:

That might be helpful, and would offer extra transparency shifting ahead, which might additionally assist to make sure that customers higher perceive any such restrictions, and assist preserve the dialog extra civil and welcoming.

We’ll have to attend and see what occurs, however actually, the following large step is the re-launch of Twitter’s $8 verification plan, which is able to both see large take-up and be a savior for the app, or it gained’t.

We’ll seemingly discover out quickly.