Social Media

# Twitter Works to Replace Code Amid Complaints of Decreased Attain and Engagement

Twitter Works to Replace Code Amid Complaints of Decreased Attain and Engagement

Hey, have you ever seen that your tweets are getting so much much less attain and engagement of late?

You’re not alone – apparently, a heap of customers have seen a pointy decline in engagement ever since Twitter launched its swipeable ‘Following’ feed, and began pushing much more advisable tweets into every customers’ foremost ‘For You’ timeline.


No one is aware of, and Twitter itself is at pains attempting to work out what’s what at current.

In a tweet thread, Dave Rubin, whom himself had seen an enormous drop in tweet engagement, has outlined how Elon Musk lately invited him to Twitter HQ to see the work that they’re doing, and get a greater understanding of their algorithmic enchancment efforts. 

Rubin explains that Twitter’s engineers have been struggling to work out get all of their newer updates into line with the app’s current codebase.

“As they repair the code extra issues come up. A fragile steadiness [Musk] likened to a Jenga tower. One unsuitable transfer the entire thing collapses. They’re working nonstop, and each instances I met him had been after midnight.”

Certainly, Musk and his Twitter 2.0 workforce are apparently poring over traces of code to try to iron out points.

Rubin additional notes that Twitter’s engineering workforce has discovered many back-end account penalties and moderation parts, that are additionally proscribing tweet attain, a few of which seem to have been amplified by latest updates. 

However they don’t know which, or why precisely.

Apparently, Musk is now contemplating tearing down the complete codebase and ranging from scratch. Undecided what which means from a useful standpoint – and I’m undecided that Elon does both – however evidently, issues usually are not going nice at Twitter HQ, and there’s a lot to do in an effort to get issues transferring in the precise monitor.

Will that hurt Twitter engagement long-term? 


Proper now, Twitter engagement has apparently declined considerably from the ‘report highs’ that Elon was bragging about again in November, and if they will’t determine the problems at play, possibly these points will maintain impacting attain and engagement, and subsequent tweet visibility.

That might end in customers tweeting much less and fewer, or possibly, Twitter will get issues again on monitor quickly. Both manner, it’s value noting that if you’re seeing a decline in tweet engagement proper now, there could be a purpose for that.

Or your tweets are dangerous, and getting worse. That may be true as properly.

In different information:

So Elon’s taking steps to speak about higher align the platform’s algorithms with American political dialogue. Or it could be, if anybody may work how the code truly features. 

Anticipate extra modifications to be incoming on the app.

Andrew Hutchinson
Content material and Social Media Supervisor


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