Musk’s newest ‘new’ addition is that this:

Sound acquainted? That’s as a result of Twitter truly launched this precise performance in March this yr.

Simply 4 days later, Twitter eliminated the choice to swipe between your algorithmically-defined ‘Residence’ timeline and ‘Newest’ tweets.

Why?

As a result of folks hated the ‘Residence’ timeline strategy, which stored exhibiting them previous tweets, tweets from people who they don’t comply with, tweets favored by their connections, and many others. As Twitter notes, the suggestions was clear – customers don’t need various timelines, they need the primary feed to be the most recent tweets.

Appears that Elon and Co. haven’t uncovered this suggestions as they comb via previous Twitter docs, so that they’re rolling out once more, as ‘new Twitter navigation’.

Genius.

Look, there may be some worth in making it as simple as potential to modify between the algorithm-defined feed and the timeline of tweets from folks that you just comply with, in chronological order. Over the past month, Twitter has been making an attempt to push a wider vary of content material into the primary feed, so as to broaden tweet discovery, which has usually simply irritated folks, and due to this, Twitter will probably be hoping that this recycled side-swipe navigation will negate person frustration, whereas additionally enabling it to proceed pushing extra tweets into folks’s feeds.

As a result of as TikTok has proven, AI-based suggestions, if you may get them proper, can drive increased engagement and retention. Twitter’s algorithm isn’t there but, however Twitter desires to make sure that customers maintain that algo feed lively, because it seeks to enhance its methods, and hopefully, maximize engagement by exhibiting extra folks extra stuff that they’ll like within the app.

As such, you may anticipate that Twitter will nonetheless proceed to open to the present feed of adopted and advisable content material – however a easy side-swipe will take you to the expertise that you just truly need.

Which isn’t what folks need, as they clearly acknowledged when it was first launched. However once more, that is the best way with Twitter 2.0, a rehashing of previous ideas and checks that Elon wasn’t conscious of after they had been first trialed, so that they’re new to him. And he sacked most people that would have defined to him why they didn’t work out initially.

However you do have to offer Elon and Co. credit score for one factor – they’re doing issues in a different way. Whereas most different apps are copying one another, Twitter is copying itself.

I imply, the unique checks had been deserted for a cause, so it may not be the very best technique. However it positive is totally different.