Which Twitter truly already launched in March final 12 months, with an choice to pin a swipeable feed of ‘Newest tweets’ after you tapped on the star icon within the prime proper of the app.

The brand new course of is actually the identical, although Twitter’s renamed the feeds for ‘For You’ and ‘Following’, versus ‘Dwelling and ‘Newest Tweets’.

Marvel the place they received ‘For you’ from.

Smirking apart, it truly could also be a extra precious choice now than it was final 12 months, as a result of Twitter is now jamming in as many really useful updates as it might into consumer feeds, in a bid to get folks to discover extra of what the app has to supply, and maintain them engaged for longer classes.

Which is actually how TikTok has seen huge success, by exhibiting you a continuing stream of issues that you simply may like, versus making you comply with any particular profiles essentially. It learns what you’re into, and serves you extra of it, which supplies it the benefit of highlighting extra of one of the best content material from throughout the app, and boosting engagement.

The distinction right here is that Twitter’s algorithm is garbage, so you find yourself getting imprecise and tangentially associated tweets, primarily based on what folks you comply with have favored or adopted, which isn’t a very partaking expertise.

So now, when you’re sick of all that, you’ll be able to simply swipe throughout to do away with it – whereas making it obtainable by default might additionally get extra folks utilizing the choice, versus having to faucet the celebrities icon and pin the timeline within the earlier iteration.

I might query the transfer from Twitter’s perspective, in that as Twitter works to enhance its algorithm, and lean into the expanded discovery, if folks get used to swiping throughout, it might render these efforts much less efficient, as folks received’t even spend time within the algorithm-defined timeline.

Customers may also, as they did final time, push Twitter to make the ‘Following’ feed the default – which is why Twitter rolled it again, as a result of folks had been aggravated that they couldn’t set the non-algo feed as their most important selection.

However once more, it makes some sense, and will present a greater expertise for lots of customers.

The brand new swipeable feeds choice is now obtainable on iOS. No phrase on Android availability as but.