This week, for instance, we’ve seen Elon selling the enlargement of government-funded media labels to varied accounts, which is being erratically utilized, principally to shops that Musk himself dislikes. Elon has additionally spoken of how blissful he was to take away the blue checkmark from the account of The New York Instances, a publication that he often criticizes, whereas he’s additionally modified insurance policies based mostly on his personal private experiences, regardless of them, doubtlessly, having far wider-reaching impacts.

And in some methods, that’s positive – the person spent $44 billion on Twitter, he can do no matter he likes. However there are additionally another facets of recent society that Elon has refused to align with, for no matter private cause, which might have main detrimental impacts for Twitter customers.

Living proof – right now, the Homosexual and Lesbian Alliance Towards Defamation (GLAAD) has highlighted that Twitter lately eliminated a transgender-specific safety from its Hateful Conduct Coverage.

As per GLAAD:

“Previous to the [recent] rule change, Twitter’s Hateful Content material Coverage acknowledged: We prohibit concentrating on others with repeated slurs, tropes or different content material that intends to dehumanize, degrade or reinforce detrimental or dangerous stereotypes a couple of protected class. This consists of focused misgendering or deadnaming of transgender people.’ The ultimate sentence, particular to transgender customers, has since been eliminated.”

GLAAD says that, in line with its analysis, the sentence referring to focused misgendering and deadnaming was current on April seventh, however was stricken from the coverage on April eighth, the day that Twitter introduced an replace to its Abuse and Harassment Coverage.

And sadly, that elimination shouldn’t be overly shocking.

Elon has tweeted at numerous occasions about his opposition to the usage of pronouns, together with different transphobic views.

Musk, who himself is father to a trans youngster, sees this as an enlargement of what he calls ‘the woke thoughts virus’, which is a part of what drove his determination to buy Twitter within the first, as a method to make sure that progressive views don’t drown out traditionalism, and what he sees as the way in which issues must be.

And Musk’s ideologies don’t finish there – Elon’s additionally growing his personal generative AI system, which he’s now calling ‘TruthGPT’, as a result of issues that ChatGPT, and different generative AI instruments, are censoring conservative viewpoints.

Final month, reviews emerged that Musk was trying to recruit AI builders to construct his personal, ‘anti-woke’ AI mannequin, amid rising issues about speech and topical restrictions in ChatGPT. Musk successfully confirmed this in an interview with Fox Information this week.

Musk has additionally repeatedly shared his conspiratorial views on the origins of COVID-19, and his opposition to the dealing with of the disaster, which has additionally seen Twitter change its guidelines round COVID misinformation.

Primarily, Musk’s private stances are more and more changing into Twitter’s method, which has seen the app shifting extra into line with conservative speaking factors, and permitting sure parts of dialogue to go unchecked, regardless of potential hurt that could possibly be attributable to such.

Which some will see as an excellent factor. Musk himself has labeled previous Twitter as being a ‘glorified activist group’, with reference to the way it policed speech, and possibly, with a few of these blocks out of the way in which, the platform is now shifting to a extra open, free dialogue, as per Musk’s mission.

However for others, decreasing safeguards round these parts does pose a critical and unacceptable threat, which might additionally make Twitter extra of a house for conspiracies, misinformation, and hate speech.

Although Twitter itself says that hate speech is down since Elon took over, whereas it’s additionally tackling CSAM content material, and cracking down on parts that it claims have been ignored by Twitter administration prior to now.

Exterior reporting, nonetheless, suggests the alternative – that hate speech is really up, whereas Musk’s actions to fight CSAM have seemingly had little impact.

It’s tough to know what’s really occurring. On hate speech, for instance, exterior evaluation does present that situations of hate speech rose, then decreased after Musk took over, in step with Twitter’s personal reporting on this entrance (Twitter says that bot armies ramped up hate speech following the acquisition to spice up detrimental narratives round Musk).

Besides, situations of hateful phrases are nonetheless extra frequent than they have been in occasions previous.

Twitter says that that is because of the manner that is being measured, through key phrase counting, with out context. Some phrases that could possibly be thought of hate speech, Twitter says, are sometimes utilized in a non-hateful manner, and with out factoring in that nuance, binary point out counts are an inaccurate reflection on this entrance.

Which is smart, however that doesn’t account for the general rise in mentions. Phrases that may be thought of slurs are being shared extra typically within the app, which does appear to correlate with elevated abuse.

Primarily, Twitter 2.0 is progressively sliding an increasing number of into line with what Elon thinks is appropriate, no matter how most people, or advertisers, would possibly view the identical.

Which is now the important thing query – will advertisers agree with Musk’s views, and can that then issue into their determination when working Twitter advert campaigns, or not.  

Elon himself appears much less involved about what advertisers assume, however they continue to be the most important income supply for the corporate.

Will this impede Musk’s broader imaginative and prescient for the app – and is that imaginative and prescient wholesome for customers?