Social Media

# Twitter Publicizes Unique Watch Events for New Halo TV Sequence, Leaning into Gaming Tradition

Twitter Publicizes Unique Watch Events for New Halo TV Sequence, Leaning into Gaming Tradition

Because it seems to be to faucet into the rising reputation of gaming within the app, and set up stronger hyperlinks within the gaming group, Twitter has introduced that it’ll host a sequence of watch events for the brand new Paramount+ TV sequence ‘Halo’, which relies on the favored online game.

As defined by Twitter:

To rejoice the launch of the highly-anticipated premiere of Halo, solid members Olive Grey, Kate Kennedy and government producer Kiki Wolfkill might be assembly nearly to debate the online game adaptation and its impression on tradition. The roundtable will indulge tremendous followers with a reside stream, behind-the-scenes peek into the making of the present with a particular deal with the premiere episode.”

Twitter will host weekly “After-Present Watch Events” at some point of the 9-week sequence run, providing followers unique, behind-the-scenes insights into the event of the present, and plans for future enlargement.

Gaming is a key focus for Twitter – as, actually, it’s for all social networks.

Gaming has change into a key driver of recent internet tradition, with the vast majority of probably the most seen YouTube channels now at the very least influenced by gaming. On Twitter particularly, gaming dialogue reached new highs in 2021, with greater than 2.4 billion gaming-related Tweets shared within the app.

Twitter Gaming stats

Gaming dialogue through tweet elevated by 14% yr over yr, and has expanded greater than 10x since 2017, whereas This autumn 2021 was the largest quarter for gaming dialog ever on Twitter.

It is sensible, then, that Twitter is trying to lean into this, and facilitate extra connection to the gaming group, whereas it’s additionally the primary new initiative inside its renewed content material take care of ViacomCBS, serving to to make sure extra unique content material is shared within the app.

It may very well be a giant initiative, which may additionally open the doorways for extra, related watch events and tie-ins in future. That would additionally make Twitter a extra enticing platform for entrepreneurs within the sector, and people trying to join with gaming audiences.

The primary Halo watch get together will premiere on Friday, March twenty fifth at 3PM PT

Andrew Hutchinson
Content material and Social Media Supervisor


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