Launched to an preliminary take a look at pool of chosen writers late final month, Notes is just like different running a blog instruments obtainable on the internet, with the capability to create posts of as much as 2,500 phrases, that are then natively embedded into the Twitter app for straightforward sharing.

That alleviates the necessity for screenshotting huge chunks of textual content and attaching them to a tweet, or placing collectively lengthy tweet threads. The concept is that this may assist creators on Twitter focus extra of their efforts on the platform itself, versus linking their audiences out to different hosts and platforms to learn their longer content material.

And primarily based on preliminary utilization of the choice, Twitter has now added some new instruments to assist make Notes a extra useful, intuitive platform for longer-form content material.

So Twitter will now look to place much more deal with the writer of every be aware, which might assist in private model and viewers constructing, whereas it’s additionally including a brand new quotes choice, which is once more just like different running a blog instruments.

These are pretty minor tweaks, however it’s fascinating to see Twitter placing extra emphasis on particular person promotion, and serving to writers maximize their publicity through Notes entries. The choice types one other a part of Twitter’s broader effort to reinforce its attraction to creators, which additionally contains Tremendous Follows, Suggestions, Ticketed Areas, Skilled Profiles and extra.  

It stays to be seen whether or not creators really wish to use Twitter as a major channel for his or her efforts, significantly with regard to parts like running a blog, which they will higher monetize on their very own websites, whereas additionally establishing extra direct reference to their readers.

Nonetheless, Twitter affords better attain and engagement potential, and if it may additionally facilitate extra direct monetization, that might entice extra creators to submit unique content material to the app, which Twitter can then use to lure extra customers.

On this sense, Notes is simply a small a part of the better complete, so it shouldn’t be considered in isolation, as such, and shouldn’t be judged as a competitor to, say, WordPress or different content material choices. However as part of an even bigger, Twitter-focused creator strategy, possibly Notes could possibly be vital, and will assist extra customers construct their digital presence.