# Twitter Provides Image-in-Image Video Playback, Checks New Video Obtain Choices
Twitter Provides Image-in-Image Video Playback, Checks New Video Obtain Choices
First off, Twitter’s long-awaited picture-in-picture (PiP) playback window is now energetic on all platforms, enabling you to maintain viewing a video clip as you scroll by means of the app.
NEWS: Twitter launches sooner Playback and Mini Participant on all platforms (together with iOS) pic.twitter.com/lsGXewcXwu
— T(w)itter Each day Information (@TitterDaily) Could 25, 2023
That’ll make it simpler to multitask in-stream, versus, say, watching in your TV display whereas additionally scrolling by means of tweets. Which may additionally assist Twitter improve its worth as a singular leisure and data resolution, versus being, historically, a supplementary component.
I imply, in lots of instances Twitter’s already the first supply of consideration for customers all through the day. However whereas ‘second-screening’ has been a key development amongst Twitter customers for years, Twitter has by no means been in a position to successfully faucet into this habits, and maximize person engagement primarily based on a number of inputs.
Twitter has tried alternative ways to combine video content material with tweets, within the hopes of merging the 2, and turning into a extra ubiquitous single platform.
However whereas the idea of viewing tweets and streaming content material on a single display does seem to make sense, normally, customers have so far been extra aligned with conventional discovery and consumption behaviors, and utilizing Twitter in-between, in advert and sport breaks.
If there’s a approach to merge the 2, that would certainly make Twitter a extra worthwhile platform, and picture-in-picture could possibly be one approach to make this a actuality. And possibly now, customers will really be extra receptive to having a number of feeds on display – particularly while you additionally think about the rise of developments like ‘sludge’ clips on TikTok, which current numerous transferring components inside a single show.
@subwaysurfers #subwaysurfers #familyguy #familyguyclips #petergriffin #humorous #satisfying #satisfyingvideo ♬ dance(256762) – TimTaj
Prior to now, this will likely have been overwhelming, given our alignment to singular video feeds being offered to us, through a TV or film display. However possibly now, consumption behaviors have shifted sufficient that customers will really be extra open to the PiP show, and it may resonate stronger with Twitter customers.
Twitter will definitely be hoping so, on condition that it’ll be seeking to make video content material extra of a spotlight beneath incoming CEO Linda Yaccarino. Yaccarino’s expertise is in TV streaming, and evidently that is the route that Twitter’s now heading in, with Tucker Carlson’s new Twitter unique present set to be the primary cab of the rank on this new push.
Changing into extra of a hub for all kinds of reports and leisure could possibly be a extra viable progress path for Twitter to comply with – particularly if it may well persuade information shops to start out broadcasting on to the app. And with the following US election cycle developing, that would assist to reinforce the deal with the platform, and get extra customers spending extra time on the app.
On one other entrance, Twitter’s additionally now experimenting with a native video obtain possibility on the app.
Many customers have been requesting this for a while, and once more, with Twitter set to place extra deal with video content material, this could possibly be one other worthwhile addition to its presentation and manufacturing pipeline.
In isolation, every of those updates – together with variable playback velocity controls and 1080p uploads – could appear comparatively minor, whereas the best way by which Twitter’s rolling them out, with out fanfare, may additionally decrease their potential influence. However collectively, Twitter’s making important investments into enhancing its video service, which, as famous, appears to be like set to develop into a key component of the following stage of Elon’s Twitter 2.0 push.