Certainly one of Musk’s new favourite Twitter capabilities, which he simply appears to have found, is bookmarks, and utilizing bookmarks as a way to tag a tweet that you could be be serious about, however don’t essentially need to ‘Like’.

As a result of ‘Like’ shouldn’t be all the time the precise flag – I’d, for instance, need to tag a tweet from Elon himself for an article at a later stage, however perhaps I don’t ‘Like’ it, as such. Bookmarks are non-public, and you’ll tag something for later reference – however as Elon says, perhaps the performance is just too hidden, lowering its utilization.

With this in thoughts, Twitter’s creating a brand new method to the bookmarks show, which might carry the performance upfront.

As you may see right here, within the high proper of the tweet element show, it’s possible you’ll quickly have a brand new bookmark possibility, making it simpler to rapidly tag and save a tweet for later studying.

Which is sweet, I assume, and it may assist to get extra individuals bookmarking extra issues.

Will which have any actual affect on tweet engagement? In all probability not, however Elon appears to be of the idea that bookmarks – like Neighborhood Notes and verification ticks – are literally way more invaluable than you or I notice.   

Although I’d argue that almost all lively Twitter customers are conscious of the bookmarks perform, or they’ve their very own course of for flagging tweets. Nonetheless, perhaps it’s an underused possibility, and perhaps, by making it extra current, that may certainly get extra individuals bookmarking extra issues, and deepen their engagement within the app.

And if it doesn’t, and other people don’t use it, no actual affect, aside from improvement workload on Twitter’s finish.

Elon additionally appears to have broader plans for using bookmarks, and what they could imply, when it comes to tweet metrics.

I imply, that most likely runs counter to the entire level of including bookmarks on the principle tweet, as an alternative choice to Likes. However perhaps it’s simply that they’re non-public that’s the true worth, and incorporating bookmark stats into Likes truly makes some sense.

Total, I doubt any change to the presentation or measurement of bookmarks may have any main affect on Twitter engagement, nevertheless it might be a useful choice to have extra instantly out there within the UI, and that might get extra individuals gleaning extra worth from their tweet expertise.

And it may additionally function a useful instrument for advertisers, particularly if Twitter seems to be to push into procuring, with product listings inside tweets. Perhaps, by making it simpler to avoid wasting gadgets to a non-public checklist, that might even have implications for future product engagement within the app.

As famous, this is only one of a number of characteristic updates that Musk has dedicated to rolling out this month.

As per Elon’s tweets, all through January, Twitter shall be including:

• The choice to side-swipe between algorithmic and real-time tweet feed
• New explanations as to why an account has been suspended
• Up to date view depend show
• Bookmarks added to primary UI

Elon’s seeking to increase the speed of implementation, as a part of his ‘hardcore’ engineering method – however to this point, as we’ve seen with Twitter Blue and different tweaks and adjustments, that speedy deployment method hasn’t all the time labored out the perfect.

However this, apparently, is Elon’s approach, and while you spend $44 billion on an app, you get to run it the way you need.

It’ll be fascinating to see how every of those adjustments impacts Twitter utilization, and whether or not, cumulatively, they assist to shift the needle on its key metrics.