As displayed on this instance in a promotion for the current ‘Scream’ film, Branded Likes are stylized Like enhancements for particular tweets.

Although I’m undecided about Twitter’s level right here, that folks ‘in contrast to and re-like’ these customized animations simply to see them many times. That’s not unfaithful, however I don’t suppose there’s any metric for this – so whereas it’d improve engagement, you’ll haven’t any method of monitoring such exercise inside your marketing campaign stats.

Nonetheless, it may very well be an attention-grabbing possibility – the next finish one, for certain, given the extra technical necessities at play. But it surely might present one other interactive possibility to your tweet promotions, which can assist to enhance recall and resonance to your messaging.

However sure, it may very well be expensive. Twitter was as soon as charging $1 million for branded emoji hashtags across the Tremendous Bowl, which is on the excessive, excessive finish, however does present some perspective on a equally themed content material possibility within the app.

Branded Like campaigns received’t be that a lot, however relying in your promotion, they may very well be pricey, even when they do look cool.

Twitter says that it’ll make Branded Likes out there as an advert choice to all advertisers within the US, UK and Japan from subsequent week.